Newton, MA
June 19, 2009
Neolane and Aberdeen Group Present Best-In-Class Strategies for Increasing Top Line Revenue with Marketing Automation
Webinar Will Provide Advice for Achieving Better Returns on Marketing Investments, Including Increased Revenue and Improved Customer Value
Enterprise marketing software provider Neolane, Inc. today announced an upcoming webinar with leading research firm Aberdeen Group, "Increase Your Top Line Revenue with Marketing Automation," that will discuss how an integrated marketing platform that provides cross-channel marketing automation can help organizations better measure and optimize Return on Marketing Investments (ROMI). Recent Aberdeen research has found that best-in-class marketing organizations are twice as likely as their peers to leverage integrated marketing platforms and use centralized customer data to execute and measure marketing campaigns.
Who:
- Ian Michiels, research director and practice leader, customer management technology, Aberdeen Group
- Kristin Hambelton, senior director of marketing, Neolane, Inc.
When:
- Thursday, June 25, 2009 at 1:00 p.m. EDT
What:
- Top performing organizations are turning to marketing automation technologies to increase productivity and gain insight on campaign performance. Aberdeen's Ian Michiels will share his insights and recommendations on how companies can better use marketing automation to improve customer value and directly impact top line revenue. Neolane's Kristin Hambelton will demonstrate how utilizing a single marketing automation platform to manage campaigns, resources and customer data across channels can drastically improve marketing effectiveness and ROMI.
Where:
- To register online, please visit: http://www.neolane.com/marketingautomation.
- Webinar attendees may tweet on the event using the #aberdeen hashtag.
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