Newton, MA
July 20, 2010

KnowledgeBase Marketing Turns to Neolane to Expand Direct Marketing Services and Improve Results for its Growing Global Client Base

Deeper Set of Cross-Channel Marketing Capabilities Enable the Data Management Firm to Improve the Impact and Measurability of Its Clients' Campaigns

Newton, Mass. - Enterprise marketing software provider Neolane, Inc. today announced details of its partnership with KnowledgeBase Marketing, a Wunderman company. A rapidly growing global data management firm, KnowledgeBase Marketing is utilizing Neolane's cross-channel marketing platform to enable its clients to engage more effectively with their customers and prospects, while improving the way they plan, target, execute and measure the impact of marketing efforts.

"Our relationship with Neolane allows us to address the rapid expansion of communications channels available to our clients through a single solution that automates a broad range of marketing activities," said Tom Young, senior vice president of client services, KnowledgeBase Marketing. "We recently announced plans for significant worldwide business growth and will rely on the flexibility and scalability of the Neolane platform to ensure we are delivering consistent, value-added services to our global customers across multiple industries."

Neolane and KnowledgeBase Marketing, in collaboration with Wunderman, are helping The Danone Company, Inc., producer of Dannon®, the best-selling brand of yogurt worldwide, to optimize its loyalty program across e-mail, direct mail and online channels. The companies are working with Danone to simplify its data architecture and consolidate multiple data sources to decrease costs, more efficiently track coupon usage and consumer behavior, and improve customers' overall brand experience through greater targeting and personalization.

KnowledgeBase Marketing selected Neolane software for its ability to coordinate planning and execution across multiple channels, low total cost of ownership, the variety of available deployment models, including SaaS, and strong inbound and outbound marketing capabilities. Using the Neolane platform, KnowledgeBase Marketing is able to simplify and consolidate the direct marketing capabilities it offers clients while providing deeper personalization functionality and greater, more measurable results.

"KnowledgeBase Marketing has successfully scaled its business while continuing to focus on delivering high-quality direct marketing services that optimize channels and drive measurable business results for clients," said Stephan Dietrich, president, Neolane, Inc. “With our flexible deployment models and low total cost of ownership, Neolane provides unmatched technology for ROI-driven, personalized cross-channel marketing strategies that will fuel the next stage of KnowledgeBase Marketing's growth."

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