Newton, MA
October 26, 2010

EF Educational Tours Selects Neolane to Engage Teachers, Parents and Students through More Targeted Cross-Channel Marketing Campaigns

Leading Student Travel Company to Improve Campaign Effectiveness Through Automation, Improved Targeting and Better Personalization

Conversational marketing technology provider Neolane, Inc. today announced that EF Educational Tours, the leading international travel company for teachers and students, has selected Neolane's marketing automation platform to improve cross-channel marketing capabilities for its educational and escorted tour businesses.

EF Educational Tours—a division of EF Education First, the world leader in international education—chose Neolane for its intuitive user interface, advanced reporting capabilities, the ability to deploy offer personalization and support consistent messaging across channels, including email, direct mail, call center and SMS.

"Neolane demonstrated a solid understanding of the marketing nuances associated with the travel industry, and we were impressed with its flexible deployment model that is well-suited to our business needs," said Hakan Sjoo, Chief Information Officer, EF Educational Tours. "Neolane offers a complete marketing automation solution that will support our goals associated with improving the effectiveness of our cross-channel campaigns."

Designed to handle both traditional and emerging channels, Neolane's campaign management software enables marketers to design and execute single and cross-channel communication strategies, collect and measure responses and fulfill requests. Neolane's software enables users to take advantage of event-triggered, cross-sell and up-sell marketing opportunities while easily communicating with customers and prospects in a consistent fashion, via each person's preferred marketing channel. Additionally, Neolane's flexible deployment options, including its Mid-sourcing™ model, allow organizations to quickly realize the benefits of marketing automation.

“Neolane's expertise in the travel and tourism industry has helped companies integrate inbound and outbound communications and improve marketing campaign effectiveness by creating a single customer view that leads to more effective personalization and targeting,” said Stephan Dietrich, president, Neolane, Inc. "With Neolane, EF Educational Tours will be able to better coordinate marketing campaigns across channels, strengthen customer loyalty initiatives and drive new and repeat business."

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