Newton, MA
October 11, 2010

Don't Be Left Out Of the Conversation: Join Neolane at DMA 2010

Neolane Invites Attendees to Learn How its Conversational Marketing Technology and Event-Triggered Capabilities Can Redefine Customer Relationships

Conversational marketing technology provider Neolane, Inc. today announced details of its participation at DMA:2010, the global ROI marketing event. Neolane invites attendees to visit booth #819 to learn how its conversational marketing technology can help organizations redefine how they engage with customers. Visitors will get a chance to test their skills at Skee Ball, indulge in free Cracker Jack's and cotton candy, and enter for a chance to win an iPad.

Neolane will also be presenting event-triggered marketing capabilities of its marketing automation platform against other solution providers in a session titled, "Event-triggered Solutions: Which One Is Best For You? Through the vendor shoot-out and in-booth demonstrations, innovative marketers will benefit from learning how Neolane empowers organizations with conversational marketing technology that makes it possible to build and sustain one-to-one lifetime dialogues that dramatically increase revenue and efficiency.

Who:
Bernice Grossman, president, DMRS Group Inc. (moderator)
Jerry Kosmachuk, manager systems engineering, Neolane, Inc.
Mike Talbot, chief technology officer, Alterian
Andy Bober, vice president development, SAS

What:
In this session, “Event-Triggered Solutions: Which One Is Best For You?,” moderated by Bernice Grossman, president, DMRS Group Inc., attendees will learn how to differentiate between three major event-triggered marketing solution tools, viewing how identical event-triggered marketing campaign requirements are addressed by each vendor.

Born digital, Neolane drives new revenue opportunities through event-triggered capabilities that allow marketers to build more valuable two-way relationships with customers and prospects, whether the conversation occurs over email or other digital channels including web, mobile, social, avatars or point of sale (POS). Come see why Neolane inspires "icon envy."

When:
DMA 2010 is taking place October 9 - 14, 2010. The "Event-Triggered Solutions: Which One Is Best For You?" session is scheduled for Monday, October 11 from 11:15 a.m. – 12:15 p.m.

Where:
Moscone Convention Center, San Francisco; Neolane booth #819

How
For more details about Neolane's participation in the event, visit http://events.neolane.com/DMA2010/. For those interested in tracking news from the event, please follow @neolane and the event hashtag #DMA2010 on Twitter.

In today's over-communicated world, we are inundated by irrelevant and untimely one-sided communications by marketers and sales people seeking to get our business. However, what they believe is good, aggressive salesmanship is no more than just bad communications. More than ever, marketers need to start having fewer "communications" and more "conversations." It is for this reason we are at the dawn of conversational marketing – a significantly superior approach to creating one-to-one dialogues with customers and prospects that are sustainable and achievable.

At DMA, Neolane will showcase its conversational marketing technology to reveal how its digital marketing DNA results in a platform that is simple and fun to use for both power and casual users, while also future-proofing marketing readiness – giving users the confidence to adapt to new communication challenges and exploit opportunities more quickly than their competition. To learn more about Neolane's perspectives on the age of conversational marketing, read the blog post, "The Marketing Conversation, the Godfather of Soul, and DMA 2010."

Request More Information

Analyst Reports

See a Demonstration

Attend an Event

Follow Us