Newton, MA
February 16, 2010

Are You a Marketing Champion? Take Neolane's Olympic Twitter Challenge

Trivia Contest Winners Will Be Entered for a Chance to Own a Nintendo Wii Fit Power Pack

NEWTON, Mass. - Enterprise marketing software provider Neolane, Inc. today announced details of its Olympic Twitter Challenge that will be held during eTail West 2010, taking place February 22 - 25 in Palm Springs, Calif. Event attendees are invited to visit Neolane's booth (#13) to learn more about the benefits of its Cross-Channel Marketing Optimization Solution, while participating in a trivia contest for a chance to win a Nintendo Wii Fit Power Pack. Neolane will also be hosting a special luncheon and networking event on February 24.

Retail marketers are focused on broadening their outbound communications efforts and casting their nets far and wide in hopes of attracting the right customer. Instead, Neolane recommends retailers take a more personalized, unified approach - coordinating inbound and outbound channels including social media and other relevant customer interactions, to improve the effectiveness of cross-channel marketing campaigns. Neolane's Cross-Channel Marketing Optimization Solution enables a level of personalization that many of today's campaign management applications fail to provide.

What: Neolane will be sponsoring a fitness-themed luncheon and networking event for all eTail West registered attendees. This event will be a great opportunity for attendees to socialize and mingle with their peers in a fun, casual setting. Two winners of the Wii Fit Power Pack prize will be announced during the lunch.

When: Wednesday, February 24 at 1:40 p.m. PST.

Where: The networking event will take place in the JW Pavilion at the JW Marriott Desert Spring Resort, Palm Desert, Calif.

How: To register for eTail West, please visit: http://www.wbresearch.com/etailusawest/. Attendees who would like to learn more about Neolane's marketing automation capabilities and participate in the Olympic Twitter Challenge may stop by booth #13. Please follow Neolane on Twitter (@Neolane) to learn more about the Challenge and related trivia questions, or visit http://www.neolane.com/etail2010.

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