Neolane Conversation Newsletter Winter 2010

Stay up-to-date with the latest developments at Neolane with the Winter 2010 issue of Neolane Conversation. Special care was made to include material that reflects the cutting-edge of cross-channel marketing and lead management optimization. You may be interested in:

• Report: "Forrester Wave™: Cross-Channel Campaign Management, Q4 2009"
  This is an essential for marketers who seek cross-channel campaign management solutions that support highly personalized and relevant communications delivered across a variety of highly interactive channels.
• On-Demand Webinar: "Give the Emperor Some Clothes: Must-Have Building Blocks for Digital and Social Marketing Success"
  Thought leaders Megan Heuer (Research Director at SiriusDecisions), Christopher Hosford (Senior Reporter at BtoB Magazine) and others discuss how marketers can transition social marketing from the "experimental" stage to "established and effective".
• Analyst Report: "Lead Scoring: A Phased Approach"
  This SiriusDecisions research brief outlines six core components of lead scoring approaches, and examines how these variables can lead marketers towards more sophisticated methods of prospect valuation.

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