Latest Digital Marketing Industry News
The Neolane industry news feed provides the latest information, news, and trends, in B2B and B2C digital marketing, lead management, marketing automation, campaign management, and social media.
Recent News & Archives
- Direct Marketers Turning to Geo-Targeted Mobile Ads to Reach Customers
May 9, 2013
- Financial Institutions Could Benefit from Social Marketing Efforts
May 7, 2013
- Digital Marketing Optimization Lacking Budget That Drives Success
May 6, 2013
- Technology Companies Look to Invest in Lead and Campaign Management
May 3, 2013
- Marketing Performance Management Seen as CMO Struggle in Digital Age
May 2, 2013
- Survey Shows Direct Marketers Could Benefit from Push Notifications
April 30, 2013
- SMBs Lack Sufficient Marketing Analytics for Online Strategies
April 25, 2013
- B2B Sales Process Lengthens, Marketers Struggle To Optimize Online Mix
April 24, 2013
- Marketing Analytics Accounting for a Fifth of Overall Marketing Budgets
April 19, 2013
- Large Companies Devoting Social Marketing Budget to Internal Efforts
April 18, 2013
- Financial Marketers to Expand Digital Budgets Throughout 2013
April 12, 2013
- Cloud Marketing Growing Interest Among Global Enterprises
April 11, 2013
- Software Marketers Look Toward Content for Lead Management Support
April 8, 2013
- Measuring ROI Key Marketing Performance Management Objective
April 4, 2013
- Email Marketing Commands Largest Share of Overall Marketing Budgets
April 3. 2013
- Marketers Look to Use Customer Data for Campaigns; Obstacles Exist
April 2, 2013
- Triggered Email Volume Emerges as Effective Direct Marketing Tactic
March 29, 2013
- Social Marketing Objectives Often Not Aligned With Tracked Metrics
March 28, 2013
- Marketers Striving for Cross-Channel Campaign Management Strategy
March 26, 2013
- Report Shows Blogging One of Most Influential Social Marketing Tactics
March 22, 2013
- Big Data Presents Marketers with More Effective Lead Generation Opportunities
March 21, 2013
- Corporate Websites Highest Digital Priority for U.S.
March 19, 2013
- Lead Generation and Lead Management Processes Improve with Big Data
March 18, 2013
- Tech Marketers Possess Wide Skill-Set to Adhere to Changing Landscape
- Business and Marketing Analytics Increase, Real-Time Decisions Result
March 14, 2013
- Digital Marketing Budgets Set to Expand at Expense of Other Channels
March 13, 2013
- Marketers Struggling to Utilize Data to Measure Marketing Performance
March 12, 2013
- CMOs Indicate Marketing Analytics Budgets to Grow in Next Three Years
March 11, 2013
- Digital Marketing Strategies Must Adapt to Changing Landscape
February 28, 2013
- Campaign Processes Must Be Defined Prior to Marketing Automation Adoption
February 25, 2013
- B2B Fortune 500 Companies Missing Critical Lead Management Elements
February 21, 2013
- Study Shows Digital Marketers and Consumers Differ on Social Media
February 19, 2013
- Digital Marketing Channels Contribute to Big Data Software Adoption
February 18, 2013
- Social Marketing Data to Play Large Role in 2013 Marketing Efforts
February 15, 2013
- Campaign Management Becomes Challenging with Connected Consumers
February 14, 2013
- Marketers Could Boost Online Sales Through Social Login Offerings
February 13, 2013
- B2B Marketing Automation Revenues to Reach $750 Million in 2013
February 12, 2013
- CRM Has Emerged as a Critical Business System in SMB Space
February 8, 2013
- Three-Fourths of Marketers Believe Customer Experience Impacts Loyalty
February 7, 2013
- Majority of Companies Currently Working With Unreliable Data
February 6, 2013
- Mobile Marketing and Others Expected to Lead Digital Strategies in 2013
February 4, 2013
- Consumers and Marketers Have Differing Marketing Beliefs
January 28, 2013
- Mobile Marketing Area of Highest Increased Interest for Marketers
January 25, 2013
- Marketers Using a Number of Online Email Lead Generation Tactics
January 24, 2013
- Digital Marketing Includes Many Channels, Budgets Expected to Grow
January 23, 2013
- Big Data Industry to Grow at Rapid Rate
January 22, 2013
- Retail Shoppers Make Digital the Most Influential Shopping Sidekick
January 18, 2013
- B2B Marketers Plan to Increase Budgets Through 2013
January 17, 2013
- Marketers Using Multiple Technologies for Cross-Channel Measurement
January 10, 2013
- Survey Shows Social Marketers Unsatisfied with Social Measurement
January 9, 2013
- Content Marketing Tops Digital Marketers' Priority List for 2013
January 8, 2013
- Luxury Brand Marketers Expect Digital to Rise to the Top by 2015
January 7, 2013
- Mobile Device Usage Increases During 2012 Holiday Shopping Season
January 4, 2013
- Retail Marketers Cite Digital Big Data Gathering as a Challenge
December 24, 2012
- Digital Marketing Channels Dominate 2013 Budget Outlook
December 21, 2012
- Data Shows CEOs Not Concerned with Social Media Brand Reputation
December 20, 2012
- Study Shows Social Media Plays Important Role in Digital Marketing
December 27, 2012
- Social Users End Brand Interaction Largely Due to Irrelevant Messages
December 19, 2012
- Lead Management Disconnect Between Targets and Devoted Resources
December 18, 2012
- List Segmentation and Targeting Primary Email Marketing Techniques
December 17, 2012
- Retailers Turning Toward Cross-Channel Marketing Strategies
December 14, 2012
- Data Shows More Emails Are Opened via Mobile Than Other Devices
December 13, 2012
- Mobile Website Users Desire Superior Speed and Display | Neolane | USA
December 10, 2012
- Marketers Believe Data-Driven Initiatives Are Key Driver for Success
December 7, 2012
- Live Demos and Free Trials Successful B2B Lead Generation Tactic
December 6, 2012
- Direct Mail Remains Preferred Channel for U.S. and Canadian Consumers
December 5, 2012
- Marketing Automation Shows Strong Growth While Assisting Marketers
December 4, 2012
- Marketers Adapting to Multi-Channel Consumers While Managing Leads
December 3, 2012
- B2B Marketers Devote More Budget and Tactics to Content in 2012
December 3, 2012
- Online Consumers Search for Content Without Favored Discovery Method
November 20, 2012
- Mobile Shopping Expected to Nearly Double This Thanksgiving
November 19, 2012
- Mobile Marketing to See Increased Attention Throughout 2013
November 14, 2012
- DMPs Becoming Critical Component of Enterprise Marketing Success
November 13, 2012
- B2B Exhibitors Enter Events with Buying Attitude and Open Mind
November 12, 2012
- Local Mobile Advertising Expected to Skyrocket in the Next Five Years
November 10, 2012
- Consumers Willing to Receive Online Messages from Favorite Brands
November 9, 2012
- Advertisements Appearing as Content Can Harm Brand Reputation
November 8, 2012
- Email Arrival Times Can Strongly Affect Results; Majority of Marketers Not Testing
November 2, 2012
- Retail Marketers to Increase Online Budgets Significantly for Holidays
November 1, 2012
- IT Decision-Makers See Content as First Step in Sales Process
October 25, 2012
- Financial Services and Banking Industry Implementing Mobile Efforts
October 17, 2012
- Big Data Could Lead to Big Results for Today's Marketers
October 16, 2012
- Internet Advertising Hits Record High; Mobile Plays Large Factor
October 15, 2012
- Retail Marketers Look to Invest in SEO Short Term, CRM Long Term
October 11, 2012
- Marketers Using Mobile for Messaging; Missing Out on Customer Interaction
October 10, 2012
- Email Marketers Missing Opportunity to Connect with Online Shoppers
October 9, 2012
- Internet Retail Marketing Missing Out on Facebook Log-In Opportunity
October 8, 2012
- Marketers Going Social with Campaigns, Target Cross-Channel Engagement
October 5, 2012
- Email Marketers Look to Integrate With Social, Increase Analytics
October 4, 2012
- B2B Marketers and Sales Professionals Struggle to Collaborate
October 3, 2012
- Facebook 'Likes' Present Brands with Engagement Opportunity
October 2, 2012
- Marketers Hesitant to Allocate Significant Portion of Budget to Mobile
October 1, 2012
- Lead Gen Marketers Integrating Marketing Automation See Results
September 27, 2012
- Digital Efforts Drive Revenue Growth, Global Media and Entertainment CEOs Report
September 26, 2012
- Two-Thirds of Marketers Believe Social Media Is Integral to Marketing
September 25, 2012
- Marketers Facing Customer Retention and Loyalty Challenges
September 24, 2012
- B2B Buyers Using Variety of Channels to Make Purchasing Decisions
September 20, 2012
- Mobile Barcode Scanning Provides Opportunity for Retail Marketers
September 19, 2012
- "Consumers Sharing Deals on Social Networks See Largest Savings
September 18, 2012
- Social Marketers Target Multiple Business Results, Struggle with ROI
September 17, 2012
- Retail Marketers Not Yet Leveraging All Big Data Has to Offer
September 14, 2012
- Digital Retail Marketing Tools Experiencing Large Growth Since 2010
September 13, 2012
- Twitter Driving More Mobile Ad Revenue Than Facebook in 2012
September 11, 2012
- Research Shows Marketers Underspending on Mobile Marketing
September 10, 2012
- Twitter and Facebook Unveil New Targeting Tools for Social Marketers
September 8, 2012
- Lead Generation Top Objective for B2B Digital Marketing
September 7, 2012
- Social Marketing Budgets Expected to Nearly Triple in Next Five Years
August 15, 2012
- Brands That Display or Promote Social in Emails Experience Success
August 14, 2012
- Marketers Retargeting Across Channels to Achieve Personalized Results
August 13, 2012
- Industrial Marketers Focus on Lead Generation and Online Marketing
August 10, 2012
- As Social Grows, Email Continues to Bring Success for Digital Marketers
August 9, 2012
- Email Messaging Most Successful Channel for Mobile Marketers
August 8, 2012
- Social Interaction among Fortune 100 Companies on the Rise
August 7, 2012
- Mobile Barcode Scanning Experiences Dramatic Increase in Q2 2012
August 6, 2012
- Multichannel Marketing Strategies Yield Success for Businesses
August 3, 2012
- Sales Representatives Utilizing CRM Systems Note Room for Improvement
August 2, 2012
- Businesses Using Social Media Struggling to Measure Impact and ROI
August 1, 2012
- Tablet and Facebook Effectiveness Provides Marketers with Opportunity
July 31, 2012
- Survey Shows Majority of Mobile Ad Views Result in Consumer Purchases
July 30, 2012
- Digital Channels Continue to Dominate Marketing Budget Spend
July 27, 2012
- Time of Day and Week Affect Open and Click-Through Rates for Email
July 26, 2012
- Marketers Using Social Media Still Struggling to Measure ROI
July 25, 2012
- Consumers Have a Strong Desire to Trust Brands Before Interaction
July 24, 2012
- Viral Video Shown to Be Fastest Growing Digital Channel in Past Year
July 23, 2012
- Consumers Open to Behavioral Retargeting Ads Could Benefit Marketers
July 20, 2012
- Google Makes Changes to Maps Advertising; Click-Through Rates to Rise
July 19, 2012
- Study Shows Growth of Pinterest Could Yield Results for Marketers
July 18, 2012
- Tech Buyers Turning to Online Forums and Communities for Information
July 17, 2012
- Consumers Prefer Targeted, Personalized Offers via Digital Channels
July 16, 2012
- CEOs Stress Importance of Return on Investment to Marketers
July 13, 2012
- IT Decision-Makers Look to Tech Content Sites for Vendor Information
July 11, 2012
- Marketers Have Opportunity to Engage Via Mobile with Tech Executives
July 9, 2012
- Social Media Adoption High among U.S. Companies; Integration Low
July 9, 2012
- Senior Decision-Makers Are Social Media Savvy Despite Contrary Belief
July 6, 2012
- Dull Content Causing B2B Marketers to Struggle with Lead Generation
July 5, 2012
- Report Shows Triggered Messages Gaining Traction with Email Marketers
July 2, 2012
- Social Business Expected to Experience Growth in the Near Future
June 26, 2012
- B2B Marketers Missing Out on Marketing Automation and CRM Software
June 23, 2012
- Security Concerns Not Significant Enough to Stymie Growth of Location Based Services
June 22, 2012
- Marketers Looking to Outsource Variety of Digital Content in 2012
June 20, 2012
- High-Tech B2B Marketers Plan to Increase Budgets Throughout 2012
June 18, 2012
- Direct Mail Remains One of the Most Effective Marketing Channels
June 18, 2012
- Digital Marketing Channels Highly Important to Retail Marketers
June 14, 2012
- Marketers Give Greater Weight to Social Media Than Average User
June 11, 2012
- Most Marketers Are Not Effectively Personalizing Their Campaigns
June 5, 2012
- Survey Shows Majority of Marketers Adopt Content Curation Strategies
June 5, 2012
- Survey Shows B2B Executives Have Preferences for Receiving Content
June 4, 2012
- Marketers Show Interest in Digital, but Struggle with Multiple Marketing Applications
June 4, 2012
- First-Click Attribution More Effective Way to Measure Social Media
June 4, 2012
- Marketers Set to Increase Mobile Marketing; Obstacles Stand in Way
May 29, 2012
- Canada to Enact Anti-Spam Law That Could Change Email Marketing
May 29, 2012
- Mobile Commerce Making Shopping and Purchasing Decisions More Simple
May 22, 2012
- U.S. Social Media Ad Spend Projected to More Than Double by 2016
May 21, 2012
- Report Shows Location Based Services Experience Dramatic Increase Since 2011
May 15, 2012
- Mobile Adoption, Mobile Wallets, and Location Based Services Rise
May 11, 2012
- Retail E-commerce Spend Up 17 Percent Year over Year in Q1 2012
May 11, 2012
- Ability to Track Leads Important; Systems Not in Place
May 8, 2012
- Consumers Willing to Reveal Personal Information for Targeted Emails
May 4, 2012
- Mobile Devices Posing New Challenges and Opportunities for Marketers
May 4, 2012
- B2B Marketing Budgets See Increase in 2012 across Industries
May 4, 2012
- Majority of Technology Companies Not Active Bloggers
May 1, 2012
- Growing Use of Location Based Services Opens Door for Mobile Marketers
April 30, 2012
- Rich Media Banner Ads Much More Likely to Drive Clicks Than Standard
April 30, 2012
- Tech Vendors Outsourcing Marketing Work to External Service Providers
April 24, 2012
- Traditional Marketing Splits Content Budget with Digital in 2011
April 24, 2012
- Commonly Used Digital Content Strategies Don’t Always Drive Results
April 20, 2012
- Triggered Emails Experienced High Success Throughout 2011
April 17, 2012
- Consumers Trust Earned Media More Than Any Other Advertising Channel
April 14, 2012
- Marketing Automation Adoption and Usage to Increase Throughout 2012
April 13, 2012
- Research Shows Emails Sent in Morning Have Highest Open Rates
April 10, 2012
- Tech Marketers to Increase Social Media Investment Throughout 2012
April 9, 2012
- Study: Email Marketing Campaigns Including Online Video Have Success
April 8, 2012
- Marketers Increase Digital Market Spending to Target Key Customers
April 7, 2012
- Research Shows Social Media Is Top Marketing Tool Used in 2012
April 6, 2012
- Social Shares and "Liking" Linked to a High Rate of Retail Purchases
April 3, 2012
- Marketing Executives Believe Social Engagement Leads to Effectiveness
April 2, 2012
- Study: Companies That Don’t Embrace Social Media Will Fall in Future
April 2, 2012
- Study Shows Tablet Users Spend More Per Purchase
March 27, 2012
- North American Inbox Placement Rates Experience Decline in H2 2011
March 27, 2012
- Social Media Marketing Adoption and Spending on the Rise in 2012
March 23, 2012
- Study Shows Email Remains Top Prospecting Tool for B2B Marketers
March 20, 2012
- Study Shows Majority of Women Trust Social Media and Blogs
March 20, 2012
- Data Shows Digital and Mobile Advertising Spend Is on the Rise
March 17, 2012
- With Digital Marketing on the Rise, Marketers Struggle to Measure Results
March 16, 2012
- Study Shows U.S. Online Retail Sales Expected to Rise through 2016
March 14, 2012
- Research Shows Tech Marketers Adopting Lead Management Systems in 2012
March 12, 2012
- Social Media to Account for One Fifth of Marketing Budgets by 2017
March 7, 2012
- Study Shows Internet Advertising Influences Electronics Purchases
March 7, 2012
- Travel Companies Use Email over Other Digital Marketing Channels
March 5, 2012
- Report Shows Marketers Set to Increase Media Marketing Spend in 2012
February 29, 2012
- Study Shows Americas Account for Largest Marketing Budgets Worldwide
February 28, 2012
- Study: Connected Consumers Go Digital for Online Shopping
February 26, 2012
- Research Shows Hotels Turn to Mobile Marketing to Increase Awareness
February 24, 2012
- Study Shows Social Video Advertising Views Reach 5.6 Billion
February 22, 2012
- Research Shows Email Marketing Continues to Evolve
February 20, 2012
- Research Shows Social E-Commerce Expected to Reach $30 Billion by 2016
February 19, 2012
- Research Shows Social Media Set to Expand in 2012
February 18, 2012
- Study Shows Young Men More Aware of Mobile Advertisements
February 17, 2012
- More Than Half of Facebook Users “Liked” a Page in Last Six Months
February 9, 2012
- Barcode Scanning up 300 Percent in the Past Year
February 8, 2012
- Interactive Marketing Spend Greatest among Financial Services
February 7, 2012
- Blogging Down 13% Among Inc. 500 Companies
February 2, 2012
- Facebook Advertising Costs on the Rise
February 1, 2012
- Report Shows Impressive In-Store Mobile Phone Usage for 2011 Holidays
January 31, 2012
- Research Shows Digital TV Marketing Spend to Skyrocket
January 26, 2012
- Tablet and E-Reader Ownership Rises to 29%
January 23, 2012
- Tablets Lead mCommerce Sales by 30%
January 17, 2012
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