DMNews Webinar: Understand and Practicing Personalization

Marketers know that personalization drives better results, but evidence suggests that marketers are not going far enough to actually make their campaigns relevant to individual customers and prospects. Response rates to campaigns are inexorably declining and direct marketing effectiveness is waning due to over-soliciting, under-soliciting and everything in between. Join Neolane and guest Forrester Research for this informative webinar to help you better understand personalization and learn how to effectively and efficiently put it into practice in your own marketing efforts.

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