This event helped attendees realize why now is the right time to think about purchasing a marketing automation tool within their organizations. Marketers today struggle with a lack of resources and feel this isn't the right time to ask for additional money to spend on marketing infrastructure. During this webinar we provided marketers with specific reasons why they should invest in marketing automation, the expected benefit from automating along with some important tools they can use to help make their case.

Watch the replay of this event hosted by BtoB Magazine with SiriusDecisions' Jonathan Block and Neolane presenting this informative webinar where they share insight on:

• Specific reasons for investing in marketing automation
• Expected benefits and results from automating
• Purchase considerations for a marketing automation solution
• Tools to help you make the case

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