March 10, 2009
Enterprise marketing software is widely recognized as a key enabler for improving effectiveness and efficiency of marketing teams. However, many companies that put a lot of time and effort into evaluating software vendors eventually struggle in the implementation stage.
In this event, featured guest Forrester Research Principal Analyst Suresh Vittal will share Top 10 Strategies for successful enterprise marketing software implementations, gleaned from Forrester's field work with hundreds of top marketers.
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