Archived Webinar: Channeling Success - Optimize your cross-channel initiatives to boost marketing effectiveness

As marketers strive to optimize online and offline campaigns across an increasing number of new channels, traditional multichannel marketing approaches just aren't getting the job done. According to a new study published by Aberdeen, best-in-class organizations have started to crack the code by using next-generation cross-channel direct marketing solutions to support the silo-busting, collaborative approaches necessary for consistent communication and campaign performance monitoring—across channels.

This webinar will discuss how best-in-class organizations have moved from multichannel to cross-channel approaches to achieve higher response rates and return on marketing investment (ROMI). The presenters will provide advice on overcoming the primary barriers to successful cross-channel marketing, and issue specific recommendations for companies looking to spur the process improvements necessary to achieve best-in-class status.

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