Request "How zavvi/Virgin Megastores took control to drive marketing effectiveness" Webinar

Zavvi Entertainment Group, formed after a management buyout of Virgin Megastores UK, is the largest entertainment retailer in the UK and Ireland. Over 10 million customers shop with Zavvi each year for music, DVDs, games and books.

Zavvi and Neolane built a centralized customer data mart to segment customers, create campaign templates, manage content, personalize communications, automate recurring campaigns and analyze outcomes.

As a result, Zavvi was able to:

• Drastically reduce its overall marketing costs
• Begin sending customized and personalized newsletters, even while reducing turnaround time from 1 week to 1 day
• Drive up to $23 of revenue for every $1 it invests in direct marketing

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