Newton, MA
February 18, 2008
Packard Bell: Increasing Customer Lifetime Value Via Multi-Channel Marketing
When Packard Bell, one of the world's leading PC manufacturers, sought to increase customer lifetime value, they knew the first step would be forging direct relationships with customers, most of whom bought from retailers. The firm embarked on an ambitious initiative to build and automate a customer dialogue based on time and purchase triggers, using enterprise marketing software from Neolane. The effort spanned multiple countries and eight languages.
Join Bert-Jan Aarnink, Senior Manager Web Operations for Packard Bell and Patrick McHugh of Neolane for a complimentary webcast to learn how Packard Bell:
- Identified 33% of new retail customers (up from virtually zero)
- Established a new high-margin revenue stream by selling add-ons
- Increased customer lifetime value by 50%
Packard Bell was recently recognized by the DMA for its multi-channel marketing efforts, by winning the NCDM Database Excellence Award for multi-channel marketing.
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