May 1, 2008


Are You In the Loop? Automate closed-loop marketing to boost revenue, conversion rates and marketing ROI

Aberdeen Group Logo Image

Aberdeen surveyed 315 enterprises to identify current closed-loop marketing challenges, tactics, and strategies. The survey reveals astounding results about the strategic value of closed-loop marketing.

According to the study, enterprises with best-in-class closed-loop marketing achieved:

 

  • 36% average increase in year-over-year revenue
  • 21% average lift in year-over-year conversion rates
  • 26% average increase in year-over-year marketing ROI

To learn how to effectively use customer data and behavior to refine marketing strategy and campaigns, join us for this complimentary webcast, featuring DMNews editor-in-chief Elly Trickett, Aberdeen Group analyst Ian Michiels, and Patrick McHugh from Neolane.