May 1, 2008
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Aberdeen surveyed 315 enterprises to identify current closed-loop marketing challenges, tactics, and strategies. The survey reveals astounding results about the strategic value of closed-loop marketing.
According to the study, enterprises with best-in-class closed-loop marketing achieved:
To learn how to effectively use customer data and behavior to refine marketing strategy and campaigns, join us for this complimentary webcast, featuring DMNews editor-in-chief Elly Trickett, Aberdeen Group analyst Ian Michiels, and Patrick McHugh from Neolane.
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