Accor Hotels: How Dynamic Personalization Boosts Email Response Rates and Revenue

Accor Hotels, one of the world's largest travel, tourism and corporate services company with over 4,000 hotels worldwide, was seeking to boost repeat business through personalized, online direct marketing. With several different hotel brands, including economy and upscale facilities located in vastly different geographies, and six different types of loyalty and subscription card programs, Accor sought to reduce the complex, time consuming and often unfocused process of developing and retaining online customer relationships in five languages, across 15 target zones, with an automated marketing platform.

In this exclusive webinar event, Mathieu Staat, Customer and Relationship Marketing Director of AccorHotels.com, will discuss Accor's enterprise-level strategy to improve online communication with customers and prospects and drive travel bookings.

He will describe how to:

• drive online revenue through the development of automated, highly personalized direct email marketing
• shorten campaign cycles
• reduce overall marketing spend by eliminating process inefficiencies

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