Customer Case Study: Mornay Services adds personalized avatars to its cross-channel marketing strategy

Mornay Services, a subsidiary of the Groupe Mornay retirement fund, offers individual accident and health insurance as well as savings and credit products. Operating a direct sales model, Mornay Services boasts a portfolio of 200,000 repeat customers and a database of one million potential customers.

Download this case study to learn how Mornay Services implemented the Neolane marketing automation platform to run one-to-one personalized campaigns across its three main communication channels — direct mail, email and call center.

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