Crédit Agricole Turns to Neolane to Elevate Cross-Channel Relationship Marketing with Banking Customers

Crédit Agricole is the ninth largest bank in the world with more than 160,000 employees and 58 million customers. Its regional banks make up a network of 1,500 branches that together manage more than 10 million client accounts.

Crédit Agricole faced daunting relationship marketing challenges. They realized the need to personalize the style and content of campaigns in all available communication channels while respecting customers' one-on-one relationships with their personal customer service representatives.

Learn how this major global financial powerhouse was able to:

• Execute more than 190 crosschannel marketing campaigns, including 760,000 emails and 70,000 outbound calls in nine months;
• Improved conversion rates by as much as 40 percent while increasing online deposits by 64 percent through a savings campaign; and
• Created 3 million new sales opportunities managed across channels with personalized messages based on preferences and past transactions.

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