Free Report: Big Data: Impact on Marketing Organizations

By now, you have likely heard the term “big data.” Like many marketers, though, you may still be unclear about big data’s true value and impact.  Wherever you are in the process of implementing a big data strategy, you may be curious to know how your peers are preparing for and leveraging big data within their own organizations.

In Q3 2012, Neolane and the Direct Marketing Association (DMA) surveyed more than 250 mid-level and executive-level marketers in a wide range of industries to better understand big data’s impact on marketing organizations.  Overall, the survey revealed that many marketers are ill-equipped to handle the growing influx of data and are behind in planning for tremendous growth

Among the findings:

• 60% do not currently have or are unsure if their company has a specific strategy for handling the challenges of Big Data
• 81% feel that they are either somewhat or not very prepared when it comes to the new rules and regulations of marketing data governance
• 50% say that skill sets are changing, especially with the growth of social and mobile channels

To access the complete results, download our free report, “Big Data: Impact on Marketing Organizations.”  We’ve also published an infographic and press release containing many of the findings.

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