Marketing is evolving on what seems like a daily basis. New channels, analytical approaches and business demands call for advancements in marketing technology, including marketing automation. We recognize that there is confusion about what marketing automation is, and how marketing automation software can improve ROI. This is an informational page comprised of marketing automation resources - webinars, whitepapers, case studies, articles, brochures and more.
Marketing Automation in 2012: How to Navigate Change and Future-Proof Your Selection
Featuring David Raab, Principal of Raab Associates, and Kristin Hambelton, Vice President of Marketing at Neolane, this webinar will help B2B marketers navigate the changing marketing automation landscape and learn how to successfully future-proof their marketing technology in 2012.
The Keys to Marketing Automation Success in B2B Marketing
As marketers, we need to shift our thinking - rather than focusing on today's campaign we need to maximize our marketing dollars by implementing strategic cross-channel programs within a marketing automation system that is backed by targeted data. Get started now by watching "The Keys to Marketing Automation Success in B2B Marketing" webinar.
When is the Right Time to Implement a Marketing Automation Solution
In this webinar, marketers are provided with specific reasons to invest in marketing automation, including the expected benefit of automating solutions, along with some important tools to help make a business case internally.
Increase Your Top Line Revenue with Marketing Automation
In this webinar, Join Ian Michiels, Group Director of the Customer Management Technology Group for Aberdeen Research, as he shares his insights and recommendations on what companies should be doing to drive marketing performance improvement.
Enterprise Marketing Automation Platform Brochure
Marketers are faced with the challenge of presenting a consistent face to customers across both old and new channels, transcending technological and often organizational barriers. It’s a tall order. That’s where marketing automation comes in.
When is the Right Time to Implement a Marketing Automation Solution
This comprehensive white paper discusses the right time to implement a marketing automation solution, as well as indicators that the investment in time and money will be justified for your organization.
Why do I need Marketing Automation if I already have Salesforce Automation and Email Marketing?
Already have salesforce automation (SFA) and email marketing tools? This white paper explains how marketing automation makes customer data actionable, sales reps more effective, and shows how to produce a higher ROI in coordination with salesforce automation.
Data Sheet: Automation Projects in the Cloud Like any kind of outsourcing, hosting allows businesses to operate more efficiently with reduced exposure to risks. Learn how to take your cross-channel marketing automation projects to the cloud and benefit from a fully monitored and optimized business hosting solution.
Combining the Benefits of SaaS and On-Premise Software
In today's economy with downward business cycles some companies are finding it difficult to justify big capital outlays. A more flexible deployment model that removes major barriers to getting started with marketing automation is key. Marketers are no longer forced to choose between service and software. Learn how you can have the best of both worlds.
2011 B2B Marketing Automation Vendor Selection Report
This report is designed to help business-to-business (B2B) marketers select marketing automation systems based on individual needs.
Future Proofing Your Marketing Technology
Alexis Karlin - Nov. 14th 2011
This blog post discusses key points from a webinar with the DemandGen Report and David Raab covering Marketing Automation in 2012 and how organizations can future proof their technology purchases.
Don’t Get Stuck with a Lemon: 9 Things Cars Teach Us about Marketing Automation
Ed Hadley- November 9, 2011
This post creatively compares car features with marketing automation, including what to look for to add value to your business and how to avoid purchasing a "lemon."
Hamlet and eConsultancy’s Advice on Marketing Automation Selection
Kristin Hambelton - July 5, 2011
This post shares insight from Hamlet as well as eConsultancy’s guide for “Marketing Automation Best Practices.” These tips will help a buyer select the most appropriate marketing automation software for their business.
Marketing Automation Category Shows Record Growth in Q1 In Revenue & Customer Count
DemandGen Report- April 26, 2011
This article highlights the rapid growth marketing automation vendors experienced in Q1 of 2011, including numbers from specific vendors including Neolane.
5 Marketing Automation Features I Could Have Used at My Last B2B Company
Ed Hadley- April 25, 2011
A new member of the Neolane team discusses how he could have benefited from marketing automation software at his former company, highlighting 5 features of marketing automation that could have improved business for his previous employer.
Five Things to Consider Before You Purchase Marketing Automation
Carlos Hidalgo - April 5, 2011
This article shows statistical data supporting marketing automation software growth. It also covers considerations to make before purchasing a marketing automation program.
Integrate marketing automation, sales force automation and e-mail marketing
Kristin Hambelton - Direct Marketing News - March 23, 2011
This article explains three different functional tools for engaging with customers across sales, service and marketing. It covers how marketing automation will bind together these three pillars of CRM to make businesses more successful.
The CMO's 5-Step Guide to Marketing Automation Success
Stephan Dietrich - Target Marketing - March 23, 2011
This article shares the steps CMOs must take to encourage a smooth transition and ensure that the expected benefits of marketing automation software are delivered as quickly as possible.
Making the Case for Marketing Automation and CRM: Data Needs More Than Just a Home
Kristin Hambelton - DemandGen Report- March 23, 2011
This article explains how marketing automation technology has been developed to fill the critical void in CRM datamarts, while executing traditional CRM practices.
Deconstructing the Marketing Automation /Privacy Debate
Kristin Hambelton - March 13, 2011
This article speaks about the debate that exists regarding marketing automation programs and consumer privacy. The author examines the black, white, and sometimes grey areas of privacy concerns regarding marketing automation use and how to find the right balance of information collection and consumer privacy.
From AMA Boston: The Future of Marketing Analytics and Automation Technologies
Kristin Hambelton- February 25, 2011
This article provides questions and answers addressed during an AMA Boston panel Kristin Hambelton participated on along with Will Schnabel from Silverpop and Brian Kardon from Eloqua focused on "The Future of Marketing Analytics and Automation Technologies."
Keys to B2B Marketing Automation Success: Experts from IDC and Quaero Weigh In
Kristin Hambelton - February 18, 2011
This article shares key points from a webinar hosted by Michelle Boockoff-Bajdek from Quaero and Gerry Murray, IDC’s CMO Advisory Service research manager. Both contributed great perspectives on marketing automation adoption and keys to driving cross-channel campaign success.
Optimism Swirls, Confusion Remains: The CRM/Marketing Automation Conundrum
Kristin Hambelton - February 14, 2011
This article discusses the conundrum marketers face related to CRM investments and references answers to CRM related questions from a FOCUS forum.
How Marketing Automation Software Improves Search Engine Rankings
Kristin Hambelton - August 31, 2010
This article offers information on how marketing automation software can improve search engine rankings. The article discusses how personalization and segmentation will help drive users to a page and make the site more credible.
Getting to the Gold Leads, with Marketing Automation
Kristin Hambelton - April 27, 2010
This is a playful post which relates marketing automation strategy to the 1992 Alec Baldwin film classic Glengarry Glen Ross.