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Best Practices

Welcome to the Neolane best practices page. Whether you use Neolane's conversational marketing platform or not, you will find a variety of practical information that helps you be a more efficient and effective marketer. Consequently, our main focus will be general marketing best practices, though we'll occasionally sprinkle in some product-specific best practices as well.

To help aid your search, we've organized the resources below by topic. Feel free to send us a tweet or email with suggestions for additional subjects to cover.

Digital Marketing

Digital Marketing Software Resources
Neolane provides the only conversational marketing technology that empowers organizations to build and sustain one-to-one lifetime dialogues through digital marketing, dramatically increasing revenue and marketing efficiency. With best-in-class email and inbound-outbound channel fusion capabilities architected into a single code-based platform, marketers achieve results in record time. Neolane is easy to use for both power and casual users, but powerful enough to drive the most sophisticated marketing strategies.

Marketing Automation

Marketing Automation Software Resources
Marketing is evolving on what seems like a daily basis. New channels, analytical approaches and business demands call for advancements in marketing technology, including marketing automation. We recognize that there is confusion about what marketing automation is, and how marketing automation software can improve ROI. This is an informational page comprised of marketing automation resources - webinars, whitepapers, case studies, articles, brochures and more.

Campaign Management

Campaign Management Resources
Campaign management allows marketers to plan, target, execute, and measure one-to-one communication strategies—all within a single intuitive interface. From triggered campaigns and remarketing to lifecycle campaigns, customers receive the right message at the right time via the right channel—every time. Learn how campaign management could benefit you in this informational page comprised of campaign management resources—reports, articles, webinars, whitepapers, case studies, and more.

Marketing Analytics

Marketing Analytics Resources
As brands collect more and more data from customer interactions across multiple channels, it is imperative to gain better insight into customer expectations, and reactions from messaging, offers, and campaign effectiveness. However, this analysis is generally reserved for data specialists using complex dedicated tools. Neolane Marketing Analytics gives the marketing team access to this information easily and in real time, thanks to user-friendly data manipulation that does not require the involvement of analysts. This allows marketers to gain a better understanding of customers and to execute and control their marketing actions more efficiently.

Lead Management

Lead Management Resources
Lead management is an enterprise marketing automation solution that accelerates revenue with integrated lead generation, scoring, routing, and nurturing capabilities. A central datamart serves as the foundation for all campaigns and demand generation activities. This lead nurturing software also provides best-of-breed lead management capabilities, including lead capture, lead scoring, lead routing, and lead nurturing. Neolane's marketing automation solution tracks sales and pipeline activity back to specific programs, allowing marketers to precisely measure results and ROI.

Direct Marketing

Direct Marketing Resources
Direct marketing is marketing that is directed straight toward the customer. The focus of direct marketing messaging is on the customer, data, and accountability. Though it can be through any medium, including e-mail addresses, mobile numbers, or social media, direct marketing’s target is always the customer. A major benefit to direct marketing is that it is highly measurable and this measurement is a fundamental element of a successful marketing strategy.

Social Media/Marketing

Social Marketing Resources
Neolane Social Marketing draws upon a social roadmap that enables marketers to monitor and influence their fans and then obtain the permission to communicate with them on a one-to-one basis across all marketing channels. Thus, Neolane Social Marketing allows marketers to extend the master customer database with social data, send personalized messages via Twitter, deploy Facebook applications that are dynamically personalized to inbound visitors, and more. Because the application is part of Neolane's conversational marketing platform, all social marketing campaigns can be coordinated seamlessly with other channels. This is an informational page comprised of social marketing resources—articles, blogs, webinars, whitepapers, and more.

Best Practices

Digital Marketing

Marketing Automation

Campaign Management

Marketing Analytics

Lead Management

Direct Marketing

Social Media/Marketing

Email Marketing

Personalization

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Analyst Reports

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