Best Practices

Welcome to the Neolane best practices page. Whether you use Neolane's conversational marketing platform or not, you will find a variety of practical information that helps you be a more efficient and effective marketer. Consequently, our main focus will be general marketing best practices, though we'll occasionally sprinkle in some product-specific best practices as well.

To help aid your search, we've organized the resources below by topic. Feel free to send us a tweet or email with suggestions for additional subjects to cover.

Marketing Automation

• Marketing Automation Software Resources
  Marketing is evolving on what seems like a daily basis. New channels, analytical approaches and business demands call for advancements in marketing technology, including marketing automation. We recognize that there is confusion about what marketing automation is, and how marketing automation software can improve ROI. This is an informational page comprised of marketing automation resources - webinars, whitepapers, case studies, articles, brochures and more.

Campaign Management

• Campaign Management Resources
  Campaign management allows marketers to plan, target, execute, and measure one-to-one communication strategies—all within a single intuitive interface.  From triggered campaigns and remarketing to lifecycle campaigns, customers receive the right message at the right time via the right channel—every time.  Learn how campaign management could benefit you in this informational page comprised of campaign management resources—reports, articles, webinars, whitepapers, case studies, and more.

Lead Management

• Lead Management Resources
  Lead management is an enterprise marketing automation solution that accelerates revenue with integrated lead generation, scoring, routing, and nurturing capabilities. A central datamart serves as the foundation for all campaigns and demand generation activities. This lead nurturing software also provides best-of-breed lead management capabilities, including lead capture, lead scoring, lead routing, and lead nurturing. Neolane's marketing automation solution tracks sales and pipeline activity back to specific programs, allowing marketers to precisely measure results and ROI.

Email Marketing

• White Paper: What Every Email Marketer Must Know About Reaching the Inbox
• Blog: The Message Matters: 7 Obvious but Overlooked Email Deliverability Best Practices
• Blog: Message Frequency: A New Facebook Feature Holds a Valuable Lesson for Marketers

Personalization

• Blog: The 5 Degrees of Marketing Personalization
• Blog: The 4 Building Blocks of One-to-One Personalization
• White Paper: Part 1: Getting Personal with Your Customers — Fighting Marketing Fatigue
• White Paper: Part II: Getting Personal with Your Customers — Beyond Segmentation
• Webinar: Understanding & Practicing Personalization

Marketing Automation

• White Paper: Why do I need Marketing Automation if I already have Salesforce Automation and Email Marketing?
• Webinar: Making the Business Case for Investing in Marketing Automation
• Blog: 5 Marketing Automation Features I Could Have Used at My Last B2B Company
• White Paper: When is the Right Time to Implement a Marketing Automation Solution?
• Webinar: The Keys to Marketing Automation Success in B2B Marketing

Social Media/Marketing

• White Paper: The Real Secret to Unlocking Social Marketing ROI
• Webinar: Accelerating Social Maturity: How Data-driven Strategies Transform your Marketing from Social Experimentation to Top-Line Results
• White Paper: Social Media and Marketing: Transitioning from Listening to Customer Engagement
• Blog: 4 Dating Rules that Don’t Apply to Your Company's Social Media Efforts
• Blog: How foursquare Has Become a Critical Component of Conversational Marketing
• Blog: Stalking with Style on LinkedIn

Tradeshow Takeaways

• Blog: Tradeshow Takeaways: A Quick Trip for Marketing Tips — What I Learned From the Travel Industry
• Blog: 20 Takeaways from the MarketingProfs B2B Forum, Day 1
• Blog: 21 (More) Takeaways from the MarketingProfs B2B Forum, Day 2
• Blog: SiriusDecisions Summit: B2B Sales & Marketing Alignment, New Optimism [and Proof!]
• Blog: Live Blog from #MPForum: Social Media Back to Basics Everyone Forgets

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