Digital Marketing Articles & Blogs

The Digital Revolution Sweeps Europe and APAC (Stats to prove it)
Ben Tepfer – May 16, 2013
On the heels of announcing our new offices in Munich, Sydney and Singapore, I decided to look at digital marketing trends in these new geographies. What was immediately clear is that the digital revolution is well underway in these regions, and marketers need to embrace new channels and tactics to effectively engage these audiences.

Building Trade Show Buzz Through Digital Marketing
Jennifer Minko – April 24, 2013
Whether you’re a main sponsor, an exhibitor, or an attendee, considerable work goes into planning a trade show event. On top of that, trade shows don’t come cheap. To get the most out of a show, it’s important to integrate your digital marketing channels pre, during, and post event to build the largest amount of buzz possible.

Getting the Biggest Bang for Your Digital Marketing Buck
Erin Collins – April 3, 2013
Digital marketing is expanding at the expense of other marketing strategies, placing more importance than ever on proving digital’s worth. In essence, marketers need to be sure they’re getting the biggest bang for their digital marketing buck.

Bridging the Gap Between Traditional and Digital Marketing
Erin Collins – April 26, 2013
As the marketing landscape increasingly goes digital, does the traditional marketing mindset need to shift as well? Do traditional campaigns still have their place in the digital era?

Getting the Biggest Bang for Your Digital Marketing Buck
Erin Collins – April 3, 2013
Digital marketing is expanding at the expense of other marketing strategies, placing more importance than ever on proving digital’s worth. In essence, marketers need to be sure they’re getting the biggest bang for their digital marketing buck.

Bridging the Gap Between Traditional and Digital Marketing
Erin Collins – April 26, 2013
As the marketing landscape increasingly goes digital, does the traditional marketing mindset need to shift as well? Do traditional campaigns still have their place in the digital era?

Digital Marketing: Focus on Data Quality
Erin Collins – March 11, 2013
With marketing technology evolving at a breakneck pace, has data quality fallen by the wayside?

Are Your Marketing Messages K-Cups or Carafes?
Ed Hadley – March 2, 2013
We live in an era of unprecedented individualization. Across even the most established industries and categories, products are now available in formats that cater to individual tastes and preferences, while offering extraordinary selection on demand.

Transactional Messaging: Unlocking Customer Engagement and Revenues
iMedia Connection – June 4, 2012
This article looks at how digital marketing channels are empowering consumers and heightening expectations more than ever before, forcing brands to deliver more relevant, consistent, and personalized experiences across the entire customer lifecycle.

• 5 Best Practices for Digital Marketing
  Daniela Basile – November 8, 2012
  This post discusses how marketers can put into place best practices for digital marketing by simply utilizing their already available resources.
• 7 Steps Toward Creating a Flawless Digital Marketing Strategy
  Alexis Karlin – October 22, 2012
  Digital marketing is here to stay. This post offers steps marketers can take to execute effective campaigns and position themselves for success in our ever-evolving digital world.
• 6 Digital Marketing Infographics: SoLoMo, Email, and More
  Ed Hadley – September 24, 2012
  In this post, we’ve compiled 6 digital marketing infographics that offer practical advice and best practices around topics such as the SoLoMo customer, email marketing, SEO strategies, and more.
• Are You Keeping Up With 5 Digital Marketing Trends in 2012?
  Alexis Karlin – August 31, 2012
  This post offers insight into 2012 digital marketing trends that marketers should be keeping up with in order to achieve the most from their campaigns.
• Back to the Basics: 10 Fundamental Digital Marketing Strategies
  Alexis Karlin – May 21, 2012
  With this post, which showcases the digital marketing “fundamentals” that will help drive success and ROI, we’ll offer up our own Late Show Top Ten List a la David Letterman.
• 5 Digital Law Lessons Learned at Suffolk
  Alexis Karlin – May 2, 2012
  This post shares 5 of the most important digital lessons learned from a class at Suffolk Law School, “Social Networking Sites: Law, Policy & Practical Strategies.”
• 5 Digital Marketing Myths Debunked
  Ed Hadley – April 27, 2012
  In this post, we play our own game of “Myth Busters,” but we’ll give it a marketing twist, offering insight and statistics to debunk the 5 digital marketing myths circulating within today’s marketing community.
• 3 Traditional Marketing Channels Digital Has Eclipsed
  Alexis Karlin – April 16, 2012
  In this post, we’ll look at 3 traditional marketing channels that digital marketing is threatening to eclipse in the near future.
• In a Minute: Digital Marketing Strategies Webinar Take-a-Way
  Jennifer Minko – April 9, 2012
  In this webinar clip, Bernie Turner explains how the Cleveland Browns integrated PURLs into their marketing campaigns; it also highlights important elements to include when creating a highly personalized, targeted email and webpage. He also outlines ways to incorporate cross-sell and up-sell opportunities while keeping communications engaging and customer centric.
• March Madness and Digital Marketing: Begin with the End in Mind
  Ed Hadley – March 23, 2012
  Read this post to learn some similarities between filling out your March Madness brackets and executing a digital marketing campaign.
• 25 Intriguing Digital Marketing Statistics
  Alexis Karlin – February 13, 2012
  In this post, we’ve compiled 25 of the most intriguing digital marketing statistics we could find heading into 2012.
• Digital Disruption: Marketers, Like Brands, Must Adapt or Die
  Ed Hadley – January 30, 2012
  This post walks through some examples of companies that have failed to adapt to the digital world, thus failing and even going out of business completely. The importance of keeping up with digital marketing trends and channels are highlighted.

2011

• Digital Marketers: What’s the Line Between Offering Hope vs. Promising a Cure?
  Kristin Hambelton – August 10, 2011
  This post offers a few highlights from a presentation at an AMA Boston event that not only focused on overcoming marketing sensitivities and fears in healthcare, but also in industries such as finance, insurance, and pharmaceuticals.
• Rise of the Marketing Service Provider: At the Cross-Section of Customer Intelligence and Advanced Digital Marketing
  Sukumar Muthya – January 14, 2011
  This post takes a look at some key points from a Forrester report that evaluated the strengths and weaknesses of top MSPs across a range of business, marketing, and technology criteria.

2010

• Taking Advantage of New Media Marketing
  Josh Bickford – December 21, 2010
  This post looks at the emergence of several new digital marketing channels and how they are affecting traditional channels for today’s marketers.

Digital Marketing Case Studies

• The Los Angeles Kings Score a Digital Marketing Hat-Trick: Greater Revenue, Retention, and Fan Loyalty
• Stadium embraces conversational marketing technology optimizing its communications across all channels.
• Relationship Marketing in the World of Haute Couture: Turning Brand Awareness into Lifetime Loyalty
• Crédit Agricole Turns to Neolane to Elevate Cross-Channel Relationship Marketing with Banking Customers
• Customer Case Study: Mornay Services adds personalized avatars to its cross-channel marketing strategy
• Targeting the Needs of Small Businesses: Image Direct Turns to Neolane to Drive Effective Event-Triggered Campaigns
• Customer Case Study - Turning Data Into Customer Loyalty: Grupo Posadas Takes Segmentation to a New Level
• KBM Group and Danone: Enhancing Customer Communications and Driving Top-Line Results Without Increasing Costs

Digital Marketing Webinars

PURLs of Wisdom: Digital Marketing Strategies for Increasing Online Engagement and Revenue

Sports fans are among the most passionate brand advocates on the planet. While their enthusiasm is high, so are their expectations. In this webinar, join Bernie Turner, Marketing Manager and Digital Strategist for FanOne Marketing, and Kristin Hambelton, Vice President of Marketing for Neolane, for an exclusive look into the digital marketing playbook of leading professional sports teams.

Archived Webinar: Best Practices in Sports and Entertainment Digital Fan Marketing

While many industries struggle with limited resources, sports and entertainment marketers in particular are battling a lack of personnel and budget devoted to digital fan marketing. Embracing a database marketing platform that enables automated marketing campaigns is a necessary step to achieve your digital marketing goals without having to hire extra bodies. In this webinar, join Jen Zick, Director of Strategy of Business Development for FanOne Marketing, and Kristin Hambelton, Vice President of Marketing for Neolane, for this informative webinar and learn why marketing automation is the key to working smarter, not harder.

Most sports and entertainment organizations are using some basic data organization and email platforms. But, there is a new breed of industry-specific technology and marketing tactics that will better engage your fans and improve response rates. In this webinar, see case studies from Nets Basketball, Pocono Raceway, and the Ottawa Senators.

Neolane and BtoB Magazine: "Give the Emperor Some Clothes - Must-Have Building Blocks for Digital and Social Marketing Success"

This presentation focuses on examining whether or not marketers are ready to take advantage of these new tactics, and what's required in order to move from the "experimental" stage to "established and effective."

Digital Marketing Whitepapers

SoLoMo: From Concept to Practice
SoLoMo (Social-Local-Mobile) allows organizations to deliver relevant engagement with a brand simultaneously in the digital and real world. In this whitepaper, we will walk through the emergence and relevance of SoLoMo, as well as some best practices for digital marketers looking to use it to their advantage.

Customer Relationship Marketing: Creating Exceptional Customer Experiences Seamlessly across Inbound & Outbound Channels
This whitepaper is a call-to-action for all marketers to re-assess antiquated outbound marketing techniques. Marketers need to develop dialogues with customers and prospects to deliver relevant, timely, personalized information throughout the customer lifecycle and reinforce consistent messages across inbound and outbound channels.

Moving Beyond Email: Preparing for Emerging Channels and the New Generation of Direct Marketing
This report outlines the results of a survey of direct marketers regarding their emerging channel deployment strategies and challenges.

"Multi-channel Marketing Hits the Wall"
This whitepaper describes the perils of over-reliance on simplistic multi-channel campaigns, explains how to build the foundation for true cross-channel marketing, and includes real-world examples of organizations that made the transition.