FreshAddress
June 28, 2012

PINTEREST: How can Email Marketers pin down their success?

My children tease me about becoming a Pin(terest)-Head. My friends know that any conversation can result in my pulling out my iPhone to show my latest pinned favorites. Fabulous appetizer recipes? I have them pinned. Teenage Mutant Ninja Turtle fingernails? They’re on my My Style board! The amazing rug I covet if only I had the right room to put it in? Yep, it’s there on my Pinterest boards, as well as the dream house I could buy to make room for that rug.

And I don’t limit myself to “girly” things—I gather favorite business infographics, for instance, and fun police blotter items, and tech & gadgets I love or want. 

Whether or not you’ve become an addict like me, chances are you’ve been hearing and reading a lot about Pinterest, the social pinboard scrapbooking site that grew an astounding 4,377% in the last year according to the recent ComScore “State of the Internet” report. Other players in the social space are looking downright wimpy by comparison:  LinkedIn: 67%.  Twitter: 58%. Facebook (in spite of all the IPO hype): 4%.

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