BtoB Online - January 10, 2012


BtoB Online
January 10, 2012

Neolane gains $27 million in venture funding

Paris—Marketing automation company Neolane Inc. has closed a $27 million financing round led by Battery Ventures, joining initial investors Auriga Partners, Gilles Queru and XAnge.

Neolane said the funding will be used to expand its global presence, particularly in North America, by bolstering its sales, marketing and product development efforts. The company's North American headquarters is in Newton, Mass.

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