Mobile Marketer - January 16, 2013
January 16th, 2013
Only 23 percent of marketers are currently accessing location-based data in mobile campaigns, according to a new report from Neolane and the Direct Marketing Association.
The survey underscores the challenges that marketers are having handling big data and suggests opportunities still exist to leverage mobile data. So far, marketers are doing a better job of leveraging social media data, with 62 percent leveraging social media profile data such as likes and interests while 62 percent leverage social media transactions such as wall posts and shares.