Mobile Marketer
January 16th, 2013
Marketers struggle with how to leverage mobile data: report
Only 23 percent of marketers are currently accessing location-based data in mobile campaigns, according to a new report from Neolane and the Direct Marketing Association.
The survey underscores the challenges that marketers are having handling big data and suggests opportunities still exist to leverage mobile data. So far, marketers are doing a better job of leveraging social media data, with 62 percent leveraging social media profile data such as likes and interests while 62 percent leverage social media transactions such as wall posts and shares.
Learn more about our solutions for B2B & B2C marketers 
Join us for an upcoming industry or Neolane event Follow Us
© 2013 Neolane Inc. All rights reserved. Privacy Policy | Site map | Acceptable use policy