Direct Marketing News - January 16, 2013
Direct Marketing News
January 16th, 2013
Marketers, by and large, still have no firm ideas on what they're going to do about Big Data, but they know what they'd like Big Data to do for them: fatten their bottom lines.
More than 60% of members of the Direct Marketing Association surveyed have no stated strategy for integrating Big Data into their marketing efforts, according to a survey conducted by Neolane. But nearly the same portion (57%) of the 254 marketers who responded said they expected advanced data analytics to provide them with higher conversion rates. A third of them—the second highest response—said they desire better insight into customer behavior.