Direct Marketing News
January 16th, 2013
Big Data's Big Payoff: Bigger Conversion Rates
Marketers, by and large, still have no firm ideas on what they're going to do about Big Data, but they know what they'd like Big Data to do for them: fatten their bottom lines.
More than 60% of members of the Direct Marketing Association surveyed have no stated strategy for integrating Big Data into their marketing efforts, according to a survey conducted by Neolane. But nearly the same portion (57%) of the 254 marketers who responded said they expected advanced data analytics to provide them with higher conversion rates. A third of them—the second highest response—said they desire better insight into customer behavior.
Learn more about our solutions for B2B & B2C marketers 
Join us for an upcoming industry or Neolane event Follow Us
© 2013 Neolane Inc. All rights reserved. Privacy Policy | Site map | Acceptable use policy