1to1 Media - January 24, 2013
January 24th, 2013
Many marketers and data analysts hear the term "Big Data" at least once per day. They discuss the subject ad nauseum, but when it comes down to understanding the incoming information, most companies are ill equipped to manage the burgeoning flow of customer data. While technologies and techniques offer ample opportunity to extract insight quickly and accurately, most have yet to implement the necessary analytics tools needed to take Big Data to the next level.
Based on recent research, Neolane estimates that 2.7 zettabytes of data were generated in 2012 alone. (That's 2.7 bytes followed by 21 zeros, just to clarify.) Factor in the 354 billion corporate emails, 400 million tweets, and one billion Facebook posts sent worldwide each day, and you will see that the influx of data won't be subsiding any time soon.