DigitalGlobe (NYSE: DGI) is a leading global provider of commercial high-resolution world-imagery products and services for defense and intelligence, civil government, and commercial customers. The company serves many well-known customers including Google Maps, Google Earth, Mapquest, Bing Maps and Nokia Ovi Maps. DigitalGlobe's complex business spans multiple industries, geographies and languages. As the company continued to grow, it became increasingly important to gain more visibility and control over its total marketing operations.
Download this case study to learn how this international industry leader decreased time-to-market for delivery of personalized, event triggered campaigns; and improved email open rates by 10-15% while dramatically reducing bounce-back rates.
