Neolane Social Marketing

All brands are on social media but how many really monetize it?

As a result of viral marketing tactics on social media, many brands have succeeded in creating sizeable fan communities. However, these same brands have yet to exploit the potential of these communities and are frequently reduced to applying listening and mass marketing strategies. By deploying a comprehensive social engagement strategy, companies can realize the extensive benefits of becoming better acquainted with their fans and followers, to reach friends of fans, and to transform them into loyal and profitable customers.

Neolane Social Marketing draws upon a social roadmap that enables marketers to monitor and influence their fans and then to obtain the permission to communicate with them on a one-to-one basis across all marketing channels.

Thus, Neolane Social Marketing allows marketers to extend the master customer database with social data; send personalized messages via Twitter; Facebook and deploy Facebook applications that are dynamically personalized to inbound visitors; and more.

And because the application is part of Neolane's conversational marketing platform, all social marketing campaigns can be coordinated seamlessly with other channels.

"We have been a pilot user of Neolane Social Marketing, and as a result, have been able to gain insight into our fans' individual musical tastes and preferences all while engaging them in sustained one-to-one conversations."
– Guillaume Pech-Gourg, Senior Director, Global CRM, EMI

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