Neolane Social Marketing

While many brands have succeeded in building large communities of fans and followers on social networks, very few are maximizing the revenue potential of these captive audiences. 

Neolane's social marketing automation capabilities allow marketers to engage consumers in one-to-one dialogues across social media platforms, including Facebook and Twitter, transforming anonymous fans and followers into personal, sustainable, and profitable relationships.

In addition to industry-first social opt-in capabilities, Neolane Social Marketing allows marketers to extend the master customer database with social data; send personalized direct messages via Twitter; deploy Facebook applications that are dynamically personalized to inbound visitors; and more.

And because the application is part of Neolane's conversational marketing platform, all social marketing campaigns can be coordinated seamlessly with other channels.

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