Adobe Neolane Social Marketing
Convert Fans and Followers Into Profitable Relationships
Brands frequently rely on social listening tools and mass marketing strategies and many have yet to exploit the potential of their communities. By deploying a comprehensive social engagement strategy, companies can realize the extensive benefits of becoming acquainted with their fans and convert them into loyal and profitable customers.
The Adobe Neolane Difference
Adobe Neolane’s unique approach to social media marketing includes:
- Advanced social campaigns. Manage mass, segmented and one-to-one messaging on Facebook, Twitter and other relevant social networks.
- Enhanced customer knowledge. Enrich the customer database with social graph data from Facebook, Twitter, and other relevant social networks.
- Effortless social content management. Manage Facebook applications with ready-to-use templates.
- Full cross-channel integration. Create mixed social-media and traditional marketing campaigns.
A number of global marketing organizations utilize Adobe Neolane Social Marketing for the following business benefits:
- Increased brand awareness. Promote appropriate content across social channels to generate conversation and engagement.
- Improved contact acquisition. Transform fans and followers into highly qualified, opted-in contacts.
- Enhanced segmentation. Qualify communities and provide content they care about to foster loyalty.
- ROI focus. Measure the return on each social media campaign in terms of audience, reactivity, lead conversion and sales.
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