While many brands have succeeded in building large communities of fans and followers on social networks, very few are maximizing the revenue potential of these captive audiences. ![]()
Neolane's social marketing automation capabilities allow marketers to engage consumers in one-to-one dialogues across social media platforms, including Facebook and Twitter, transforming anonymous fans and followers into personal, sustainable, and profitable relationships.
In addition to industry-first social opt-in capabilities, Neolane Social Marketing allows marketers to extend the master customer database with social data; send personalized direct messages via Twitter; deploy Facebook applications that are dynamically personalized to inbound visitors; and more.
And because the application is part of Neolane's conversational marketing platform, all social marketing campaigns can be coordinated seamlessly with other channels.
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