Neolane Message Center

Promoting brands, building loyalty and increasing turnover: by mastering transactional messages, marketing directors finally have more leverage thanks to Neolane Message Center.

From simple purchase order confirmations to password or invoice mailings, transactional messages are expected by their recipients and thus enjoy excellent open and click-through rates. However, very few marketing departments are able to capitalize on these messages to enrich the customer experience or influence consumer purchasing behavior.

To make the most of transactional messages, marketing departments are faced with constant challenges: ill-assorted message templates, scattered customer information, lack of tracking and reporting, deliverability issues, technical aspects of delivering hundreds of messages per second on a 24/7 basis, and separated marketing and transactional systems.

By enabling you to create and deliver individual transactional messages that are personalized in real-time and to coordinate them with messages sent via other channels (email, mobile, social networks, direct mail or call centers), Neolane Message Center accommodates both IT constraints and marketing needs.

Thanks to transactional messages, marketing departments now have a new communication tool. They can finally personalize transactional messages and turn them into an asset to optimize customer experience, encourage loyalty and increase sales. Neolane brings transactional messages to life while generating ROI.

"In 2011, we issued around three million eTickets via Neolane Message Center, each within seconds of purchase, containing specific journey information. We were able to include individually tailored sales offers for every passenger and conversion rates have been excellent."
- Béatrice Pâques, Commercial & Marketing Director, Thalys

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