Adobe Neolane Message Center
Create and Deliver Real-Time Transactional Messages
From simple purchase order confirmations to password or invoice mailings, transactional messages deliver excellent open and click-through rates. However, very few marketing departments capitalize on these messages to enrich the customer experience. Adobe Neolane Message Center brings transactional and promotional messages together in the same customer oriented approach.
The Adobe Neolane Difference
Adobe Neolane’s unique approach to transactional messaging includes:
- Increase cross-sell and up-sell. Add marketing offers to transactional messages and track responses to drive increased revenue.
- Provide a single application for all channels. Customers can choose traditional and emerging channels for transactional messages.
- Ensure continuous execution and deliverability. Create and execute end-to-end transactional messages in real-time at scale.
A number of global marketing organizations utilize Adobe Neolane Message Center for the following business benefits:
- Extend the value of personalization to transactional messages. Influence purchase behavior with real-time offers and one-to-one personalization.
- Strengthen cross-channel strategy. Deliver transactional messages across traditional and emerging channels from a single, unified tool.
- Boost marketing performance with minimal IT involvement. Reduce costs by consolidating IT and marketing needs and combine campaigns with real-time monitoring.
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