Adobe Neolane Marketing Resource Management
Streamline Marketing Processes and Enhance Resource Efficiency
Marketing planning, resource allocation, and budgeting are challenging tasks in today’s world where channel explosion and real-time communications are the norm, not the exception. Adobe Neolane MRM optimizes the campaign management process by aligning marketing plans with business goals to make the best use of resources.
The Adobe Neolane Difference
Adobe Neolane’s unique approach to marketing resource management:
- Amplifies campaign management process. With MRM, marketers are better able to plan and manage campaigns using task lists, program calendars, budget tracking and reporting dashboards.
- Drives operational efficiency. Approval processes, notifications, and alerts foster collaboration and accountability for marketing teams.
- Centralizes the management of business resources. Track inventory and spending through dynamic reporting dashboards.
- Aligns market plans with business goals. Automate both long term marketing cycles as well as day-to-day operational processes.
A number of global marketing organizations utilize Adobe Neolane MRM for the following business benefits:
- Increased accountability. Manage team members and assets through time management and service level tracking.
- Budget control. Monitor spend through all levels of the marketing process.
- Increased speed to market. Spend less time organizing campaign assets and focus on campaign success.
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