Neolane Marketing Resource Management

An ideal complement to Neolane Campaign or Neolane Leads, Neolane MRM streamlines marketing processes, driving greater operational efficiency and return on marketing investment. 

This marketing resource management software allows marketing teams to create integrated marketing plans and calendars; assign budgets, resources, and tasks; and monitor progress to ensure all programs are executed on time and within budget. 

Neolane MRM’s flexible business process framework automates both long-term marketing cycles and day-to-day operational processes.  In addition, the application supports real-time reconciliation of forecasted and actual budgets, providing numerous reports for tracking spend by geo, project, product line, etc. 

With Neolane MRM, marketers have the visibility needed to optimize internal and external resources, control costs, and lift overall ROI.

Neolane Marketing Resource Management can be added to both the Neolane Cross-Channel Marketing Optimization and the Neolane Lead Management Optimization solutions.

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