Neolane Marketing Analytics

As brands collect more and more data from all customer interactions across multiple channels, it is imperative to gain a better insight to customer expectations and reactions from messaging, offers and campaign effectiveness. However, this analysis is generally reserved for data specialists using complex dedicated tools.

Neolane Marketing Analytics gives the marketing team access to this information easily and in real time thanks to extremely user-friendly data manipulation that does not require the involvement of analysts. This allows marketers to gain a better understanding of customers and to execute and control their marketing actions more efficiently.

Through simplified access to all the data generated and collected by Neolane, Neolane Marketing Analytics guides the marketing team through a complete cycle of comprehension, execution and monitoring. This solution helps to extract meaning from the raw data, simplifies targeting activities, allows a campaign to be ‘fine-tuned’ in real time thanks to instantaneous result tracking, and facilitates the creation of personalized reports, which can then be re-used for a new targeting actions.

'With the deployment of Neolane, the time required to analyze a campaign has been reduced from five days to just one. Moreover, customer reactions are now measured in real time instead of requiring 10 man-days per month.'
Marketing Department, Sephora

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