Adobe Neolane Marketing Analytics
Convert Your Data Into Actionable Insight
Marketers are flooded with social, digital, and transactional customer data. It is harder than ever before to understand customer insight without the use of data specialists. Adobe Neolane Marketing Analytics allows marketers to turn data into actionable customer insight. This capability enables marketers to gain a better understanding of their customers’ behavior, execute marketing actions based on this knowledge, and monitor marketing efficiency.
The Adobe Neolane Difference
Adobe Neolane’s unique approach to marketing analytics includes:
- Easy to manage data analysis. Take advantage of an easy to use, visual data analysis tool which doesn’t require a data model expert.
- Access to all data available in Adobe Neolane. Leverage all interaction data from customers in real time to get meaningful insights.
- Integration with all Adobe Neolane applications. Simplify all targeting activities and use the results in any Adobe Neolane application.
A number of global marketing organizations utilize Adobe Neolane Marketing Analytics for the following business benefits:
- Deep customer understanding. Any marketer can carry out advanced exploratory analysis and reporting in just a few clicks.
- Precise campaign targeting. Build advanced targeting, based on multiple criteria, through a simple and intuitive user interface.
- Complete visibility of all marketing actions. Examine and track key performance indicators on customized dashboards.
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