Adobe Neolane Leads
Market the Way Top B2B Sales Teams Sell – One Individual at a Time
These days, marketers are challenged to demonstrate their contribution to sales activity and top line revenue. Sales teams don’t want more leads – they want more qualified leads. Adobe Neolane Leads addresses the full breadth of B2B marketing needs spanning demand generation, customer communications, and lead management.
The Adobe Neolane Difference
Adobe Neolane’s unique approach to lead management includes:
- Cross-channel lead generation. Capture and import leads from multiple sources, automatically cleanse and de-duplicate contacts regardless of channels.
- Enhanced lead scoring. Continuously score leads based on pre-defined criteria (e.g. BANT, demographics, Web behavior, event attendance, etc.) or customized rules.
- CRM integration. Automatically route sales-ready leads to your CRM/SFA system, leveraging Adobe Neolane CRM Connectors to Salesforce.com, Microsoft Dynamics, and Oracle CRM On Demand.
- Multi-channel execution. Move prospects down the funnel through automated, multi-touch campaigns and event-triggered messages.
A number of global marketing organizations utilize Adobe Neolane Leads for the following business benefits:
- Automate marketing processes. Define B2B marketing processes to gain productivity while automating recurring tasks.
- Align sales and marketing. Define a common framework to align sales and marketing knowledge and processes to enhance lead management and sales performance.
- Boost sales efficiency. Nurture cold leads and pass high quality leads to sales teams.
- Accelerate sales cycles. Create engaging lead nurturing programs to accelerate sales cycles and drive revenue.
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