Neolane Leads

Neolane Leads is a comprehensive B2B marketing automation solution encompassing demand generation, campaign management, and lead management. 

A central datamart serves as the foundation for all campaigns and demand generation activities.  This lead nurturing software also provides best-of-breed lead management capabilities, including:

• Lead Capture – Capture and import leads from multiple sources, automatically cleansing and deduping contacts.
• Lead Scoring – Continuously score leads based on pre-defined criteria (e.g. BANT, demographics, Web behavior, event attendance, etc.)
• Lead Routing – Automatically route sales-ready leads to your CRM/SFA system, leveraging our connectors to Salesforce.com, Microsoft Dynamics, and Oracle CRM On Demand.
• Lead Nurturing – Move prospects down the funnel through automated, multi-touch campaigns and event-triggered messages.

Best of all, Neolane's marketing automation solution tracks sales and pipeline activity back to specific programs, allowing marketers to precisely measure results and ROI.

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