Neolane Leads

B2B Marketers are constantly challenged to demonstrate their contribution to the top line. They need to deploy demand generation programs that provide highly qualified leads for the sales team, manage lead nurturing processes that ensure continuous ‘value added’ engagement, and provide analysis of Return on Marketing Investment (ROMI).

This pressure is further compounded by the need to provide and track effective and highly personalized content marketing strategies (whitepapers and landing pages) and sales enablement programs, while managing marketing resources across a range of different activities including events and nurturing programs.

Neolane Leads™ is a comprehensive B2B marketing automation application built upon the Neolane conversational marketing platform. It addresses the full breadth of B2B marketing needs including lead capture, lead scoring, and lead routing. Whether prospecting, addressing existing customers, or lead nurturing, Neolane Leads™ provides a full range of capabilities to drive highly personalized, cross-channel communications.

In conjunction with Neolane CRM Connector™, Neolane Leads™ can be fully integrated to an existing CRM system providing an environment for consistent messaging and sales enablement. Furthermore, Neolane Leads™ can be deployed with Neolane Distributed Marketing™ to enable organizations to address the requirements of a B2B2C business model.

"The ability to seamlessly plan, target, execute and measure communications with prospects is critical. Neolane allows us to better understand what messages and offers are most effective, if they’ve reached our target market, and whether the information provided is of value to our customers, partners, and prospects."
- Rob Schlansky, IT Director, Marketing, Sophos

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