While marketing teams exercise particular care in automating and personalizing direct communications on outbound channels such as direct mail and email, they are failing to capitalize on a tremendous revenue opportunity by not personalizing inbound communications (internet, call center, mobile applications or point of sale).
Neolane Interaction is a real time recommendation engine allowing marketers to orchestrate marketing messages across channels, based on a unique and centralized offer catalogue.
Using client's profile, interaction history with the company, immediate behavior as well as information from external databases, Neolane Interaction delivers in real-time content that is relevant and personalized seamlessly across inbound and outbound channels, with a perfect consistency.
The objective is to immediately generate more sales and satisfaction by delivering the right message at each contact opportunity with the consumer.
The responses to these content propositions are logged to prevent marketing fatigue and improve in real-time future propositions.
- Higher conversion rate on inbound and outbound channels
- Better client satisfaction
- Client and prospect knowledge enrichment
- Brand image consistency
- Ensure the coherence and one-to-one personalization of messages across every inbound and outbound channel
- Centralize marketing message in a unified offer catalogue
- Simulate marketing message propositions