Adobe Neolane Interaction
Optimize the Customer Experience with Real-Time Marketing
As customer demands for relevant experiences increase, marketers are under more pressure than ever before to produce personalized and effective content that delivers results. Adobe Neolane Interaction is a real-time marketing application that allows marketers to take the right action with every contact, delivering one-to-one messages across channels.
The Adobe Neolane Difference
Adobe Neolane’s unique approach to real-time marketing includes:
- Cross-channel offer catalogue. Design marketing offers in a centralized repository to leverage across inbound and outbound channels.
- Personalized experience from anonymous to identified. Present offers to anonymous web and social prospects and convert to loyal brand advocates.
- Easy to manage business rules. Define specific offer eligibility and priority with business friendly tools and easily make changes.
- Full marketing control. A 360 degree view of all customer activities, role-based processes, reporting, and offer simulation.
A number of global marketing organizations utilize Adobe Neolane Interaction for the following business benefits:
- Real business agility. Automate and execute marketing messages in real-time to meet rapidly changing customer needs.
- One-to-one personalization. Provide unique and personalized content to drive increased marketing effectiveness.
- Cross-channel optimization. Deliver and coordinate offers across multiple inbound and outbound channels to enhance the customer experience.
- Return on marketing investment. Increase revenue and reduce marketing costs, driving double digit acceptance rates and offer conversion of 20% and higher.
Learn More About Our Marketing Applications