Neolane Interaction

Presenting relevant offers during inbound interactions generates response rates up to 600 percent higher than traditional outbound communications.  Thus, inbound marketing is a valuable strategy for improving customer experience and profitability.

Neolane Interaction is a real-time offer management solution that dynamically delivers one-to-one offers across both inbound and outbound channels.

Drawing from a central offer catalog, business rules engine, and a database marketing list, the application identifies individuals on inbound channels and selects, personalizes, and renders the most relevant offer(s) within milliseconds.  In addition to the web, call center, and point of sale, Neolane Interaction uniquely supports one-to-one personalization on Facebook brand pages.

Neolane Interaction can also be used with Neolane's campaign management software for dynamic offer insertion into outbound database marketing messages, ensuring greater relevancy and consistency across channels. 

The real-time offer management solution tracks all recommendations and outcomes, improving each subsequent interaction. Offer simulation and reporting tools help marketers further optimize performance.

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