Born digital and conceived to manage and optimize campaigns on traditional (email, mail, call-center) and emerging channels (mobile, social network), Neolane Campaign™ allows marketers to design and to execute single or cross-channel strategies, automate marketing processes, personalize broadcasted messages, follow customer journeys and measure the efficiency of all these actions.
In the past few decades, marketing has evolved from mass marketing (product marketing) to trigger marketing to eventually be transformed into interactive marketing. The interactions with customers are becoming more and more real time.
Neolane Campaign™ brings a strategic and operational answer to the numerous challenges met by marketing departments in the creation of successful campaigns: 360° customer / prospect vision , marketing and business coherence, personalization of cross-channel messages, automation and piloting of the marketing and communication actions. Business processes are defined in Neolane Campaign ™ what has for consequence to facilitate the organization and the execution of marketing campaigns (budget, business objectives, expenses etc.).
Neolane Campaign™ acts as a real center of order and execution unified by the marketing strategy. This application is consistently recognized by industry analysts and the other influencers for its flexibility, ease of use and comprehensive cross-channel execution capabilities.
- Creation of marketing plans and programs
- Automation and cross-channel execution
- One-to-one personalization
- Follow-up on objectives and budgets
- Optimal allocation of financial and human resources
- Increased productivity / reduction of the time-to-market
- Enriched, traceable and measurable customer experience