Adobe Neolane Campaign
Deliver Digital Cross-Channel Customer Experiences
In today’s digital world, marketing is dramatically and continuously evolving. Customers expect efficient, consistent, and personalized experiences across multiple channels and touch points. Adobe Neolane Campaign offers best-in-class capabilities for sophisticated automation and execution of outbound marketing campaigns across online, offline, traditional, and emerging channels.
The Adobe Neolane Difference
Adobe Neolane’s unique approach to cross-channel campaign management includes:
- Email execution. Take advantage of high volume email execution capabilities to sustain business objectives.
- Cross-channel engagement. Design and execute cross-channel campaigns via email, direct mail, mobile, POS, and more to increase customer engagement.
- One-to-one personalization. Deliver the most personalized message for each customer and on every channel to build lifelong customer relationships.
- Powerful visual workflows. Make it intuitive for marketers to design and automate customer experiences spanning multiple channels – from one-off campaigns to triggered messages.
- Single marketing view of the customer. Track every customer activity in a single consolidated view to maintain a consistent and relevant customer experience.
A number of global marketing organizations utilize Adobe Neolane Campaign for the following business benefits:
- Top-line revenue. Engage consumers in one-to-one and personalized communications to improve campaign performance.
- Customer loyalty. Retain customers by delivering timely and personalized content throughout the customer lifecycle.
- Return on marketing investment. Automate segmentation as well as recurring and triggered campaigns to reduce costs and time to market.
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