Email Marketing

Because it was designed from the ground up for interactive marketing, the Neolane conversational marketing platform is ideal for sophisticated, high-volume email marketing campaigns.  Whether email is your only channel or part of a cross-channel marketing strategy, Neolane can optimize your results.

Beyond one-off campaigns, marketers can design a variety of automated communications—from event-triggered messages and remarketing to multi-touch nurture and lifecycle campaigns.  Moreover, unlike email service providers (ESPs), Neolane coordinates email marketing campaigns with other channels (e.g. direct mail, mobile, call center, etc.), delivering seamless experiences that increase revenue and ROI.

Drawing from the platform’s 360-degree database marketing software, Neolane’s email marketing solution offers advanced targeting and segmentation, and virtually unlimited personalization potential. And marketing campaign management capabilities empower marketers to measure, analyze, and optimize email marketing performance in real time.

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