Neolane Email Deliverability allows marketers to gain full control over their email execution processes, boost response rate and continuously strengthen their marketing reputation.
Email deliverability presents a major challenge to marketers: one in five messages does not land in the inbox. Formerly considered a technical detail managed by the IT department, email deliverability is now important to marketers and has strong implications in terms of revenue.
In order for emails that respect the formats and rules set forth by ISPs to reach their addressees, best practices, known but constantly evolving, can be employed before, during and after the sending of messages. Recent experiences show that the marketing initiatives that adopt these best practices and use management solutions for successful deliverability improve strongly their reputation.
By offering a unique combination of software features, "in the cloud" services and expert advice, Neolane Email Deliverability helps you to achieve deliverability rates of more than 99%.
- Increase in email delivery rates
- Better visibility of complaint rates
- Increase of the conversion rate of campaigns and generated revenue
- Improvement of your firm’s reputation with the main ISP