Neolane offers 3 types of delivery (On-premise, Cloud Messaging and Marketing Cloud) allowing every company to choose the best fit based on its strategy and IT ecosystem, thus guaranteeing technical and functional evolution capacities.
"On-premise" Neolane Delivery model
To insource one part of marketing functions by preserving coherence and performance, Neolane can be directly spread "on-premise" on your existing structure (infrastructure, database, etc.). You have got the perfect master of all the creation stages for your marketing campaigns.
- Master of the solution
- Maximal functional cover
- Medium-term lower cost-in-use (> 9 months), no invoicing according to the use
- Implementation simplified by real time marketing automatisms
- Integration with the existing information system (ERP, CRM, back-office)
- Security and data privacy
"Cloud Messaging" Neolane Delivery Model
With the Cloud Messaging model, you get the best of both the "On-premise" model and the "Marketing Cloud" model. Neolane offers the opportunity to outsource the most binding parts of the routing by an intermediate platform managed by Neolane or a partner. You maintain control over the parts with strong added values such as the data and the management of campaigns.
Neolane Cloud Messaging includes the following features:
- Email execution : from the preparation and the personalization to the message sending
- Email deliverability
- Email bounce management
- Tracking and reporting management
- Automatic synchronization of customer communications between the execution instance and the on-site console
- High availability of your business processes and communications
- Maximum functional cover
- Security and data privacy
- Low initial investment and cost for sending every month
- No IT team to mobilize, nor IT infrastructure to deploy
"Marketing Cloud" Neolane Delivery Model
Neolane Marketing Cloud is different from the other hosting offers by offering not only database and infrastructure hosting but also control and optimization of the Neolane business applications. The result is an agile, secure and evolutionary platform which assures reliability and satisfies business requirements.
Neolane Marketing Cloud includes the following features:
- Database management and monitoring capacities
- Database security and user access rights management
- Application performance, maintenance management and optimization
- SLA (Service Level Agreements ) defined
- Protection and restoring of applications in case of problem
- Low initial investment and cost for sending every month Ideal tactical solution for the start-up and experimentation phases
- No IT team to mobilize, nor infrastructure IT to be spread
- No impact on the consumption of Internet bandwidth