Marketers are under immense pressure. Empowered customers have seized control of brand interactions—with little tolerance for marketing that's irrelevant and intrusive. New channels are emerging frequently and competing for limited budget and mindshare. And although resources are tight, corporate revenue and accountability demands are high.
In order to engage customers and drive greater results, marketers must deliver more timely, relevant, and interactive messages—on a large scale and consistently across traditional and emerging channels.
That's where Neolane thrives. Neolane's conversational marketing technology empowers organizations to build and sustain one-to-one lifetime dialogues with every customer and prospect, dramatically increasing revenue and marketing efficiency.
Unlike other marketing automation vendors, Neolane did not acquire a portfolio of technologies and then attempt to stitch them together. Our conversational marketing technology is built on a single code base that’s grown organically over the past decade, making for easy integration and implementation and lower TCO. And our interface and visual workflow engine are consistently cited by customers and analysts as intuitive and easy to use.