Neolane's Enterprise Marketing Automation Software platform encompasses all the essentials marketers need to plan, create, excecute and measure marketing activities. Applications in the platform include:
Automated Marketing Software For B2C/B2B Marketers
These five core applications combine to form Neolane's two solutions: Cross-Channel Marketing Optimization for high-volume, transactional B2C marketers, and Lead Management Optimization for B2B marketers and others who use multiple touches to transform a prospect into a customer over time. There are also a number of optional features that marketers can add to enhance their Neolane solution.
All Neolane applications are built on one single, open Enterprise marketing platform. Unlike traditional marketing automation vendors, Neolane did not acquire a portfolio of technologies and then attempt to stitch them together – they were developed by Neolane from scratch, and share a single code base, which makes for easy integration and implementation.
At the core of Neolane are its versatile workflow engine and innovative graphical user interface. Its highly automated, role-based workflow engine enables marketers to easily define processes to plan and manage budgets, resources and content, segment customers, define rules and triggers, create and re-use templates, execute campaigns, capture responses, define lead flows and analyze results. The visual framework makes it intuitive for marketers to coordinate all marketing processes and customer interactions spanning multiple channels, dynamically formatting content upon delivery. The level of personalization is virtually unlimited, empowering marketers to deliver the right message to the right person via the right channel at the right time.
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To learn more, download the Neolane Enterprise Marketing Automation Platform Brochure. |
