Optional Features
In addition to the core applications, customers can customize their Neolane
solution to meet their specific needs through several optional add-on features,
including:
- Survey Manager: For incorporating rich survey features into marketing
communications, and automatically appending responses to their central marketing
data mart.
- Content Manager: Enables marketers to easily generate communications,
including HTML, featuring personalized content.
- Channels: Enables marketers to select which channels to use to deliver their
programs including direct mail, email, SMS, MMS – or all of them.
- Predictive Marketing: Provides marketers with the tools required to perform
predictive modeling, for better campaign targeting. Based on KXEN technology.
- Response Manager: An advanced modeling tool that enables marketers to
measure the effectiveness of any type of direct marketing campaign in offline
channels. Marketers define business rules for a program (i.e., precise
descriptions of what constitutes a response). All point-of-sale data then flows
through the model and Response Manager matches back transactions to the
appropriate campaign.
