One of five core applications in the Neolane Campaign Management Software platform, Neolane Marketing Resource Management provides rich features for both internal and external users, and includes everything a marketing team needs to create plans and then manage costs and the resources required to bring those plans to life. Neolane Marketing Resource Management also provides workflow and process automation features that help teams work together to efficiently and effectively execute marketing programs, including alerts and validation workflows. Reporting is a key feature of Neolane Marketing Resource Management – it contains out-of-the-box reports that enable marketers to easily track project status, tasks and resources. Fully customizable, this software contains everything marketing teams need to centrally manage all of their resources.
Neolane Marketing Resource Management can be added to both the Neolane Cross-Channel Marketing Optimization and the Neolane Lead Management Optimization solutions.
