One of five core applications in the Neolane platform, Neolane Lead enables
B2B marketers to optimize demand generation, sustain a conversation,
intelligently manage leads, and measure results. Using Neolane Lead, marketers
can design and execute personalized campaigns; collect responses and inbound
data; automatically fulfill collateral requests; and update profiles in a
central data mart. It scores and ranks leads, routes hot leads to sales via
real-time integration with CRM/SFA, and automatically nurtures other contacts to
help move them along toward conversion. Neolane Lead also automatically tracks
and links sales and pipeline activity back to specific marketing programs in
order to help marketers measure the true financial impact of marketing – without
having to toggle back and forth between systems, or use makeshift spreadsheets.
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Download the Neolane Lead Management Optimization Data Sheet. |
