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Neolane Lead

Lead IconOne of five core applications in the Neolane platform, Neolane Lead enables B2B marketers to optimize demand generation, sustain a conversation, intelligently manage leads, and measure results. Using Neolane Lead, marketers can design and execute personalized campaigns; collect responses and inbound data; automatically fulfill collateral requests; and update profiles in a central data mart. It scores and ranks leads, routes hot leads to sales via real-time integration with CRM/SFA, and automatically nurtures other contacts to help move them along toward conversion. Neolane Lead also automatically tracks and links sales and pipeline activity back to specific marketing programs in order to help marketers measure the true financial impact of marketing – without having to toggle back and forth between systems, or use makeshift spreadsheets.

Download the Neolane Lead Management Optimization Data Sheet.

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