One of five core applications in the Neolane platform, Neolane Interaction
enables marketers to coordinate multiple offers consistently across multiple
channels – both inbound and outbound – using one single business rules engine.
Based on that engine and detailed profile information, Neolane Interaction
provides real-time personalized offer and content management, dynamically
serving up the right offer to the right person at the right time.
An inbound contact is a sure sign that a customer or prospect wants information. Neolane helps marketers make the most of that interaction by:
Neolane Interaction keeps a history of offers made and received, and can use that data to improve the relevance of future offers. It also incorporates analysis and reporting tools to help marketers understand which offers are most effective.
The ability to unify inbound and outbound marketing strategies is an important element in the marketing maturity curve that helps companies present consistent offers to customers and prospects regardless of channel, boost up-sell and cross-sell, and reduce attrition.
Neolane Interaction can be added to both the Neolane Cross-Channel Marketing Optimization and the Neolane Lead Management Optimization solutions.
