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Delivery Models

Neolane offers three delivery models for its enterprise marketing automation solutions: traditional perpetual licenses, hosted software (SaaS), or a model unique to Neolane called Mid-sourcing that allows organizations to keep their marketing datamart in house, yet use hosted software for marketing campaign planning, creation, execution and analysis. Mid-sourcing overcomes the security issues associated with outsourcing marketing functions and helps organizations quickly benefit from an enterprise-class marketing automation solution, with little up-front investment. Neolane is the only enterprise marketing software company providing this option to customers.

Neolane customers can also combine models – for instance, buying a perpetual license for everyday use but occasionally supplementing it with hosted software for particularly large campaigns.

All three options give customers access to the full range of Neolane capabilities.
Which is right for you?

Perpetual License            SaaS    Mid-Sourcing
  • Ability to tightly integrate with existing information systems (ERP, CRM, back-office, etc.)
  • Unlimited usage over time. No variable costs
  • Lower running cost over medium term (typically past 9 months)
  • Ability to remap over existing information systems to avoid duplication of often sizeable amounts of data
  • Security and confidentiality of your critical data is ensured (prospect and customer information, etc.)
  • An ideal tactical solution for when ramping up or experimenting with new marketing channels (such as email)
  • Recurring costs: lower initial investment but recurring costs for each delivery
  • No impact on internet bandwidth capacity for large-scale delivery (>500,000)
  • No personnel overhead
  • No IT infrastructure to deploy.
  • Combines ease of SaaS with data security of perpetual license model
  • Lower up-front cost than perpetual license, then combines fixed and variable costs (based on volume)
  • Good alternative for companies transitioning from an Email Service Provider model
  • Most companies with high data security concerns (e.g., financial services, healthcare) prefer this option
To learn more, download the Neolane Enterprise Marketing Automation Platform Brochure.

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