Neolane provides marketers with a single, open platform encompassing all the essentials for managing campaigns, leads, dynamic content, marketing resources, customer data and analytics.
Multi-Channel Campaign Management
First generation campaign management tools are usually adept at handling
traditional channels such as direct mail and telephone, but fall short when it comes
to online channels - even relatively established ones such as email. Yet a recent Neolane survey
found that most marketers plan to integrate emerging channels such as mobile and
social computing into their marketing mix by the end of 2008.
Neolane allows companies to design and orchestrate targeted, relevant and personalized campaigns across email, direct mail, SMS, MMS, fax, Web, telephone and more. Through Neolane, marketers are equipped with the tools required to build long-term relationships through closed-loop customer communications, starting with data management and continuing through multi-channel execution and post-campaign measurement and reporting.
Neolane is known for its ability to handle very sophisticated marketing automation workflows - especially for highly personalized, large volumes of outbound communications across multiple channels.
Neolane is a great solution for organizations currently using an email service provider, but frustrated with long campaign cycles, lack of control and lack of integration with offline channels.
Interested in seeing the Neolane marketing platform in action?.
Receive more information about the next generation of multi-channel marketing..
+1 (617) 467-6760
info@neolane.com
Contact Neolane.