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Products Overview Multi-Channel Campaign Management Lead Management Dynamic Content Management Marketing Resource Management Customer Data Management Analytics and Reporting Professional Services ASP or License?

Lead Management

Request Neolane Lead Management Data Sheet

Integrated demand generation and lead management results in more qualified leads, better conversion rates and a more productive salesforce.

B2B marketers are constantly challenged to prove marketing’s value, and demonstrate its impact on the bottom line. Salespeople don’t want just a higher quantity of leads - they want more qualified leads, and they don't want to spend time on contacts that aren't ready or aren't qualified to buy.

Integrated demand generation and lead management with CRM can help solve these challenges, and bridge the communication gap that often exists between marketing and sales.

Neolane provides all the essential elements for strong demand generation and lead management:

• A central repository, synchronized with your CRM system, for all lead, contact and customer information, so that marketers can build out rich profiles over time and use that data to segment and personalize offers;
• Built-in knowledge of B2B best practices, including templates for e-newsletters, mobile campaigns, events, surveys, marketing programs and web forms;
• Multi-level profiles and time-, event- and behavior-based triggers drive automated drip marketing campaigns that look as if they are 1:1 communications from a sales representative;
• Integral business process automation to capture leads, update profile information, automatically respond as appropriate, and continuously track customer behaviors;
• The ability to score leads and take appropriate action: disqualify, route to sales, or keep assigned to marketing for further nurturing;
• User-definable workflows include rules for alerts, email notifications, and reminders to improve coordination;
• The ability to create and automate multistep customer lifecycle programs that foster stronger relationships and increase revenue contribution.

Request Neolane Lead Management Data Sheet