Download the Neolane Lead Management Optimization Data Sheet
Marketers are constantly challenged to prove marketing's value, and demonstrate its impact on the bottom line. Salespeople don't want just a higher quantity of leads – they want more qualified leads, and they don't want to spend time on contacts that aren't ready or aren't qualified to buy.
Unified demand generation and lead management with CRM/SFA can help solve these challenges, and bridge the coordination gap that often exists between marketing and sales.
Neolane enables marketers to automatically track and link sales and pipeline activity back to specific marketing programs in order to measure the true financial impact of marketing — without having to toggle back and forth between systems, or use makeshift spreadsheets. Standard reports include cost-per-lead, cost-per-opportunity and revenue-per-program. Neolane can even account for the multiple touches common in industries with long sales cycles.
It's the combination of these three tightly linked functions — Demand Generation, Lead Management, and Measurement — that makes Neolane unique.
Download the Neolane Lead Management Optimization Data Sheet
Click here to request more information about Neolane and its services..
+1 (617) 467-6760
info@neolane.com
Contact Neolane.