Neolane | ASP or License

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Products Overview Multi-Channel Campaign Management Lead Management Dynamic Content Management Marketing Resource Management Customer Data Management Analytics and Reporting Professional Services ASP or License?

ASP or License?

Neolane is available as licensed software for deployment on premises or hosted.

It is also available in ASP mode or on demand. This mode still enables access to the full range of functionality of Neolane.

Which is right for you? The following table summarizes the differences between the two.

License	ASP
Ability to tightly integrate with existing information systems (ERP, CRM, back-office, etc.) Unlimited usage over time. No variable costs Lower running cost over medium term (typically past 9 months) Ability to remap over existing information systems to avoid duplication of often sizeable amounts of data Security and confidentiality of your critical data is ensured (prospect and customer information, etc.)	An ideal tactical solution for when ramping up or experimenting with new marketing channels (such as email) Recurring costs: lower initial investment but recurring costs for each delivery No impact on internet bandwidth capacity for large-scale delivery (>500,000) No personnel overhead No IT infrastructure to deploy

License

ASP

Ability to tightly integrate with existing information systems (ERP, CRM, back-office, etc.)
Unlimited usage over time. No variable costs
Lower running cost over medium term (typically past 9 months)
Ability to remap over existing information systems to avoid duplication of often sizeable amounts of data
Security and confidentiality of your critical data is ensured (prospect and customer information, etc.)

An ideal tactical solution for when ramping up or experimenting with new marketing channels (such as email)
Recurring costs: lower initial investment but recurring costs for each delivery
No impact on internet bandwidth capacity for large-scale delivery (>500,000)
No personnel overhead
No IT infrastructure to deploy

Once your application is installed, there is little or no need in either mode to call on the services of your IT department. Neolane and/or partner support is available in both cases.

Both modes provide you with the same Neolane application quality and integrated data, processes and application functionality (closed-loop marketing, centralized data, personalization, tracking and reporting, response measurement, etc.). However the license mode enables tighter integration with other enterprise software (real-time marketing, large amounts of customer data, etc.).

Neolane has created a unique third alternative: mid-sourcing. By combining the best of the in-house and hosted worlds, Neolane makes it possible to externalize the most system intensive aspects of marketing processes while maintaining full control over the high added-value areas such as data, campaign management and workflows which remain on the premises. Many Neolane customers opt for this unique model.

Customer success stories

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Contact Neolane

+1 (617) 467-6760
info@neolane.com

Contact Neolane.