Newton, MA
October 1, 2009
Today's B2B marketers are constantly looking for ways to link sales leads to
marketing initiatives, but lack a single, intuitive solution that helps not only
measure results but drive demand, route leads and improve lead generation
processes. In response to this growing need, enterprise marketing software
provider Neolane, Inc. provides an automated lead management solution
specifically designed to help marketers measure ROI for all of their marketing
efforts, generate quality leads and improve marketer productivity. Neolane will
be demonstrating its Lead Management Optimization solution at the 6th Annual
MarketingSherpa B2B Marketing Summit, which is taking place October 5-6 at the
Westin Waltham-Boston in Waltham, Mass.
Neolane Lead Management Optimization provides the infrastructure marketers need to optimize demand generation, intelligently manage and nurture leads, and measure results. Powerful lead management technology like Neolane's allows marketers to feel confident in their investments because they are able to more easily map sales to marketing, thereby supporting the argument for increased marketing focus and investment – the end goal for every B2B marketer.
"We are looking forward to participating in this year's B2B Marketing Summit, which provides a valuable opportunity to participate in important discussions related to the challenges facing B2B marketers today, especially those associated with lead management, lead nurturing and measurement," said Kristin Hambelton, senior director, marketing, Neolane, Inc. "MarketingSherpa brings together the industry's most experienced B2B marketing practitioners, and we are delighted to be included among them."
Neolane's rich, flexible lead management solution allows B2B marketers to tailor reporting to meet their specific needs, as well as address all the complexities involved when dealing with different geographies, partners and product lines. Neolane's B2B solution is further differentiated by providing an intuitive, graphical interface built for marketers to use, therefore decreasing reliance on IT; built-in workflow features; flexible deployment models; and straightforward integration with existing CRM and SFA systems.
Click here for more information about the MarketingSherpa B2B Marketing Summit.
