New York, NY
CRM Magazine
June 1, 2008
Business Problem: Integrating essential marketing analytics across campaigns.
It's difficult enough to accumulate all the necessary statistics and demographics needed to put together a targeted marketing program. Now imagine trying to unite all those sundry figures while simultaneously juggling additional sources of siloed customer and product data. Companies can save time and trouble by investing in multichannel marketing tools that can make the most of all the hard work spent in data collection by creating easy-to-follow, integrated marketing plans that can be implemented immediately.
Many companies' solutions feature applications--such as lead management, marketing resource management, and analytics and reporting--that are typically stove-piped and don't work well together. Neolane promises an offering that combines these applications into one platform and unifies them as part of a coordinated business process to create effective customer-interaction scenarios.
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