Newton, MA
April 7, 2008
Neolane’s Enterprise Marketing Platform Recognized for Helping Organizations Establish Personalized and Profitable Relationships With Customers Across Multiple Channels
NEWTON, Mass – April 7, 2008 — Neolane, Inc., the software company for new generation marketing, announced today that Technology Marketing Corporation's (TMC) Customer Interaction Solutions® magazine has named Neolane’s enterprise marketing platform a 2008 CRM Excellence Award winner. Winners will be included in the May and June issues of Customer Interaction Solutions magazine.
The Ninth Annual CRM Excellence Award winners were chosen based on a product or service's proven ability to help extend and expand the customer relationship to become all encompassing, covering the entire enterprise and the entire lifetime of the customer. Judges relied on hard data, including facts and numbers that demonstrated the improvements a winner's product has made in a client's business.
"We are thrilled to be recognized by TMC for the value and versatility of our enterprise marketing platform and its ability to help organizations foster personalized, profitable and lasting relationships with their customers," said Patrick McHugh, executive vice president, Neolane, Inc. "Neolane works closely with our customers to close the gap between CRM-focused sales solutions and marketing technologies, which leads to better customer relationships and ultimately more revenue. To be singled out by TMC for our role in the CRM value chain is an honor."
Neolane was selected in recognition of its work with Packard Bell, a leading PC manufacturer that wanted to enhance its multichannel marketing efforts. Specifically, they sought to forge direct relationships with indirect customers; send targeted customer communications that inspired repeat business; and execute consistent, highly targeted and personalized campaigns. Thanks to a personalized, multi-channel communications program powered by Neolane, Packard Bell was able to establish a targeted customer loyalty program to strengthen its brand and inspire repeat purchases among thousands of customers speaking eight different languages. Through the loyalty program and Neolane, Packard Bell has been able to identify 33 percent of its indirect customers – up from virtually zero pre-Neolane. And average customer value is up 50 percent thanks to repeat business driven by personalized campaigns.
"Neolane has demonstrated to the editors of Customer Interaction Solutions that their enterprise marketing platform has substantially improved their clients' business processes by streamlining and facilitating the flow of information needed for companies to grow and retain their most precious asset... their customers," said Nadji Tehrani, founder and chairman of TMC, publishers of Customer Interaction Solutions.
Neolane provides the only enterprise marketing platform that effectively unites emerging technologies such as mobile with traditional offline channels. With comprehensive capabilities for managing campaigns, dynamic content, marketing resources, leads, analytics and reporting, Neolane offers its customers the ability to control and automate multiple, complex marketing campaigns with real-time measurement, with full integration into CRM systems. Marketers can achieve better visibility and control over their total marketing operations, and integrated demand generation and lead management results in more qualified leads, better conversion rates and a more productive salesforce.
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