Richmond upon Thames, UK and Paris, France
January 22, 2007
XAnge joins Auriga Partners for a second round of financing
Neolane, a provider of customer marketing and communication software, today
announced the closing of a second round of financing of €5 million (Euros)
led by XAnge, through its XAnge Capital and XAnge Private Equity funds. XAnge
joins Auriga Partners, the original first-round investor, in backing Neolane.
Founded in France in June 2001, Neolane has solidly established itself in the
market for marketing-campaign management and multi-channel communication
software; encompassing direct mail, email, text messaging, Web and call-center
solutions. Its flagship product Neolane provides the means to orchestrate all
the steps involved in the customer marketing lifecycle from acquisition to
retention.
For the fourth consecutive year, Neolane has sustained revenue growth of 100%
and since 2004 net profitability has been in excess of 15%. 2005 saw Neolane
start its international deployment with a subsidiary in the UK and with sales
representation in the Benelux and Nordic territories. This second round of
financing is intended to support the company's entry in the US market and to
ensure its technological leadership though continued product development.
"For almost five years, Neolane has been providing its customers with a
fully-featured solution to meet the challenges of marketing in complex and
dynamic environments," commented Stephane Dehoche, CEO of Neolane. "This
second round of financing confirms the relevance of our value proposition. It
will support our plans for expansion, in particular our entry into the USA; the
world's largest market for enterprise software. We are thrilled to be working in
collaboration with Auriga and XAnge in pursuit of this growth."
XAnge leads this second round of financing and is operating jointly through XAnge Capital, a capital risk fund, and the innovation funds managed by XAnge Private Equity. This new investment continues XAnge Capital's focus of investing in innovative companies with growth potential in businesses related to the world of exchanges.
Hervé Schricke, Chairman of XAnge Private Equity said: "Neolane fits perfectly into our portfolio strategy. Neolane offers a robust solution to simplify the world of communications, which is our historical market." He continued: "We were particularly impressed by the level of engagement and the quality of vision of the team at Neolane and we are thrilled to contribute to this story."
Philippe Granger, a partner at Auriga Partners commented: "Since 2002, the year in which Auriga Partners became involved, Neolane has grown into Europe's leading provider of customer marketing solutions in a hotly contested market. With a product that is ranked as technologically superior and a customer portfolio of industry leaders, the time has come for Neolane to conquer the US market and to quicken the pace of its growth." He continued: "Neolane is led by a seasoned and solid management team and for all these reasons we have decided to follow Neolane on its promising growth path."
The international law firm Salans provided legal advice and assistance for XAnge, Auriga Partners and Neolane. The financial audit was performed by Tuillet Associates. The legal audit was carried out by Cabinet Bolze.
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